Billings Equipment Case Study

821 Words2 Pages

As Seattle based company Billings Equipment Inc. pushes on to produce a new product line, the organization is instructing supply management employees to reduce costs and cycle times of suppliers, to adhere to the Target Cost objectives. The hasty production timeline restraints led to early missed cost reduction opportunities, unethical reneging on supplier price contracts in order to reduce costs, and jeopardizing Billings Equipment’s historically impeccable reputation for ethical treatment of suppliers. This product line’s aggressive timeline to market; leading to early missed opportunities to reduce costs, followed by forceful demand to suppliers for a ten percent price reduction, and followed by an additional five percent price reduction …show more content…

(Target costing is “a structured approach for determining the cost at which a proposed product with specified functionality and quality must be produced to generate a desired level of profitability at its anticipated selling price.”) In order to properly achieve target costing a company must complete the following steps; determine a market price point for the proposed product, calculate the target cost by subtracting the desired profit from the target price, reiterate the product design to achieve target cost, and finally revise the market price following the redesigned product and current market conditions. This mistake in the implementation of target costing led to missed opportunities to reduce costs through the redesign of product components and tooling. The missed cost reduction opportunities resulted from the hasty decision making in the design phase, Billings accepted early component designs without additional cost reducing …show more content…

The proposed solution in this scenario when the general manager is unwilling to drop the product line, due to extensive sunk costs, or reiterate the design phase would be to renegotiate contracts and allow the company’s ethical reputation to suffer the consequences. Before beginning the renegotiation process with suppliers reevaluate the profit margin used to determine the target costs, reducing company profit prior to renegotiations (it may be possible to make up the needed five to ten percent cost savings and eliminate the need for additional renegotiations.) When renegotiating sit down with suppliers, capitalize on the relationships made with these suppliers with a face-to-face discussion, explain the situation in hopes of working toward a solution that will allow this product to flourish in the current market place providing both parties with a mutually beneficial growth in production and profit. Understand the consequences of reneging on the previously agreed upon contracts; renegotiating price multiple times will undermine your relationship with suppliers and may promote suppliers to cut quality to cut costs to meet price demands, and may also cause suppliers to loss faith in the way you do business, potentially inflating pricing contracts in the future in anticipation of price reduction

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