Beyonce's Run The World: Empowering Women

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Lights! Camera! Queue the music! Action! A woman is dressed in all white. Her hair is blowing in the wind while she rides on the back of a majestic black stallion. The horse rears up onto its hind legs in front of a beautiful sunset. This is the first glimpse into Beyoncé's music video "Run the World (Girls)". It is made very clear early in the video that Beyoncé's focus of the video is to promote feminism and female empowerment, but ultimately Beyoncé fails at this. Instead, she reinforces the very ideas feminism is attempting to combat; these include that you must be sexy in order to be empowering woman, that women are sexual objects, and that females must be submissive to males.
What truly makes a woman empowered? This is often quite a …show more content…

Although the sexualization of women in not uncommon in most contemporary music videos, it does not make it right nor excusable. In "Run the World (Girls)" Beyoncé claims in her lyrics that a women's power lies in her ability to persuade a man. "My persuasion can build a nation, in this hour, our love we can devour, you'll do anything for me". Beyoncé's lyrical claim can definitely be argued for in a way that promotes feminism, but Beyoncé's major flaw is found in the way she pursues and illustrates this claim. This lyrical phrase makes up the bridge component of the song and like all good bridges is a very pivotal point in both the song and music video. The forward pushing rhythm that is prominent for the majority of the song dramatically changes. The song and music video develop into an overall slowed down and almost euphoric tone. As Beyoncé sings the bridge, her body language changes dramatically. She goes from handling hyenas by chains and commanding an army, to twirling her hair and licking her finger in a very seductive manner. What Beyoncé ultimately ends up conveying to the viewer is that the persuasion she is referring to is purely through the means of seduction and sexualization. We see another example of this same means of persuasion at around 1:40 seconds. Beyoncé uses her over sexualized body as a means of alluring a man into allowing her to take something, which looks to be a wallet, out of his jacket pocket. This illustration not only reiterates the idea that you must be sexy to be empowered, but also promotes the idea that the only way a woman can persuade a man is through lust. I find this to contravene the very ideas surrounding feminism and female empowerment as well as communicates a destructive message to women of all

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