One in three women will not leave the house without a complete face of makeup
applied. They use about six to eight beauty products every morning and spend about
20 minutes a day applying them. Totaled, this equals over a year of a woman’s life. On
average, women eighteen and older spend about one hundred and forty four dollars a
year on beauty. The annual expenditures worldwide for cosmetics is about eighteen
billion, making beauty an extremely lucrative market. With thousands of different
cosmetic brands, the competition is very heated for consumer loyalty and attraction of
new customers. Consumers are more likely to trust famous brands, as they have an
easier recall of the product from advertisements. Consumers with high brand
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The image choice and written rhetoric of the text are a classic example of the
gender roles in advertisement. In men’s advertisement, the focus usually involves
sports, business, drinking, and women in questionable attire. Men’s ads will show
women baring less clothing and will most likely not be as facially centered as the L’oreal
advertisment. However, in order to appeal to women, the advertising company’s play
off of the central focus of women in the targeted age group, twenties to forties. This
focus is finding a partner and starting a family. For that purpose, the choice of Beyonce
was due to her relatively recent marriage to Jay Z and birth of their child Blue Ivy in
2012. Since then, Jay Z and Beyonce have done many concerts and events together,
keeping their relationship in the spotlight. For many, they represent the ideal
relationship. The captions of the advertisement state, “Once you find the one…you
never look back” as well as “There’s only one true match for me.” Although these are
referring to the foundation and color, they are also common sayings in regards to
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The overall color scheme is very neutral and the color swatches of foundation
range from fair skin to darker shades. Alongside the ethnicity of their spokesperson, this
demonstrates Loreal’s attempt to reach a larger audience. Instead of displaying one
model with their foundation on, they chose to show their model alongside samples of
other coloring. Likewise, the color range helps to demonstrate that there will be a shade
that can match anyone’s skin tone. The texture of the visuals is not only appealing
aesthetically, but reaches the four main criteria women use when choosing foundation,
which is whether or not it is lightweight, creamy, easily applicable, and neutral. Whether
or not the pictures are actual spills from L’oreal’s foundation or not, the consumer
believes they are and is attracted to the feeling. Almost in the middle of the
advertisement, the color swatch goes directly from the model’s skin to the white
background. This demonstrates a consistency of texture on and off the skin, as well as
affirming that Beyonce is really wearing their foundation. The overall white background
stands in contrast to all of the color swatches as well as the model, helping to enhance
the color of the
Heinrichs had previously worked as a journalist before becoming a full time writer and advocate for rhetoric. He utilizes illustrative examples to convey rhetorical concepts. Furthermore, chapter four reveals the most valuable logos and pathos tactic. Lastly, this book’s use should be continued in this course.
has limited range of hues with mostly blues and red accents. There are some strong value
The two focal figures are illustrated with complementary colors, the woman 's dress being orange, and the man’s pants being blue. Benton uses these colors to bring life into the painting. The background is made up mostly of earthy colors like, greens, browns, and greys and a light blue for the sky. Benton seems to add white to every color he uses, which gives the painting an opaque look. The deepest hues found in this painting are the blue one the man’s pants and the orange on the woman’s dress, everything else around them looks washed out and Benton does this to emphasize his focal points
On December 13, 2013 Beyoncé - who was named by the Time magazine as the most influential person of the year 2014 - unexpectedly released a self-titled visual album that went viral on the Internet, that is, it debuted at number one on the Billboard 200, and sold 828,773 electronic copies in three days becoming the fastest-selling album in iTunes Store history. After the release of the album the artist posted coupe of videos where she was walking her fans through her songs and music videos in the album explaining what was intention and the idea behind each song. In one of those videos she speaks about how she was looking for some videos on feminism on YouTube, and when she saw a TEDx video from Chimamanda Ngozi Adichie talking about feminism, Beyoncé decided to use it for her new single – Flawless - as in her opinion the music and the Adichie’s video suited very well with each other. By the end of the explanatory video she talks about ‘imperfection’ and embracing one’s imperfections, which she links to her another single Pretty Hurts. This song features the issues of sexual objectification of female bodies and the culture of perfection where women are valued only for their beauty. In another explanatory video she talks about owning her sexuality and body, especially after her pregnancy. As she explains it was her joy and her confidence that allowed her to show her body to the public. In the video she mentions that she is very well aware of the fact that she is showing her body, and that she is doing this partly for other women as well to empower them, and give them an example that you can own your body and your sexuality, even after body goes into a lot of transformations during pregnancy.
As stated in the Ancient and Medieval History online article, the purpose of this palette was thought to be used as a table to pulverize cosmetics (Davis, Hunt). King Narmer is seen as a powerful figure on the Palette. The artist made King Narmer look powerful by including
and can see just one color, and various shades of that color. This form is even
The use of unique color in Where do we come from? is the most visible attribute of the painting. The background is comprised of intersecting layers of shades of blue and green, which act as a backdrop for the more intense colors in the foreground. The ground plane is made up of a mixture of dirt and rock, which disappears in an area of muddled color. Due to the drastic change in color between the surroundings and the characters, it is as if they have been superimposed onto the painting. Each character is unique in composition, but similar in tone. Gauguin uses an unrealistic mix of peach and earthy brown to represent skin. In some places an orange glow reflects off of the bodies, which is heavily accentuated on the central figure. On other figures, the skin tone is dull and almost blends into the ground color. Dark brown hair color is standard throughout the entire work as well as the use of white loin clothes and robes.
Motivation provides the driving force for direction and persistence toward a defined goal. Beyoncé has a high need for achievement that motivates her to keep working on new material. In an interview with MTV Beyoncé said, “I am a workaholic and I don’t believe in no. I don’t believe in I need to sleep” (Lepore, 2011). She has earned many awards, honors, and accolades because of her determination to be one of the greatest performers. In the last five years, Beyoncé has used empowerment as an essential motivational key to continuously progress in her craft. In 2011, Beyoncé fired her manager of fifteen years and she began to take full responsibility for her creative and financial obligations. From this experience she has become self-determined and has a high influence on her career path (Lepore,
Rihanna describes herself being at the studio fronting Jay-Z, the rap king. Jay-Z was living his golden age when he met Rihanna, more importantly heard Rihanna. He was at once convinced, being blown away by the young prodigy’s talent. Rihanna later shared her experience at the first audition with Jay-Z. In her description she was nothing but a mass of shaking nervousness. However, once she started singing, all the shaking halted and a voice was heard that changed the world in just a matter of time.
As an ever growing topic of debate in modern society, understanding feminism is critical to modern social and political stances. Beyoncé Knowles, a celebrity pop star has been a figure surrounded by debate for those seeking to define modern feminism. By examining her feminism, a great deal can be learned about different stance on modern feminism. As bell hooks defines it in her book, Feminism is for Everybody, “Feminism is a movement to end sexism, sexist exploitation, and oppression” (viii). Through this definition, hooks is clear that feminism can be embraced by anyone, male or female, black or white, rich or poor so long as they oppose sexism and its ramifications since opposing sexism does not mean
Brown is a prominent color shown not only in the overall appearance but in the sp...
began, there were hardly any female rappers well known. She is a quite recent rapper but it did
...us undesirable effects, which may be serious at times. Every woman, whether she chooses to acknowledge it or not, has an innate desire to be desired. Even the staunchest of feminists want to be accepted by other feminists. It goes without saying that we, as human beings, don’t enjoy being disliked and we go to any measure to make ourselves more readily acceptable to others. For women, one of the easiest ways to improve confidence and self-image is makeup. It has been a long time since the ancient Egyptians used poisons to make themselves look pretty, and it can definitely be said that we’ve come a long way. Makeup now endures rigorous testing before it finds its way onto department store shelves and makeup brushes across the country. No matter how shallow the act of making one’s self up may be, the truth remains that as human beings, we always strive to be accepted.
I think the artist has used a wide range of tones from light to dark,
From the ancient Egyptians who used copper and lead to create the world’s first cosmetics to the merchandise that was scientifically progressed over time that can do anything and everything from hiding large pores, smoothing your face’s complexions, and turning the dull green of your eyes into a lively shade of emerald. Makeup has been an essential part of humanity for over thousands of years. Cosmetologists, chemists, fashion designers, religious leaders and governments has had an unbelievable impact over the world of cosmetics with about ten thousand years of experience. Because it is in human nature to find new ways of expressing ourselves in an artistic way and to always aim for perfection. Cosmetics has played a really big part part in our advancements from ancient civilization to the modern way of living our lives.