Beyonce Essay

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Beyoncé is a globally respected figure, that has worked hard since childhood to get where she id today. Her achievements at the age of just 33 are astonishing and her career is far from over. Beyoncé is an advocate for feminism and equality of the sexes. Her prolific efforts as a humanitarian have benefited millions and are encouraging a strong drive that will ultimately change society for the better. She is an inspiration and role model for females across the globe, proving to be one of the hardest working woman in show business today. Throughout this essay will be an analysis and discussion of how Beyoncé has been affected by elements such as Media convergence and globalization and how she has made contribution to the public sphere and fourth …show more content…

She has converged technologies including the Internet, music and film, to not only promote her music but herself as a brand. This has been done though platforms such as her Instagram profile, Facebook page and official website, beyonce.com. She utilizes these to regularly share information regarding future projects, releases short videos/films, promotes her charity work and awareness of issues, while also taking the time to congratulate others success personally. She posts a personal blog on her official website, creating a more intimate and personal connection with her fans and a sense of loyalty within her brand. The website, like her other online profiles, posts ‘news’ allowing them to follow campaigns she is working on and keep up to date with the stars work. She also converges her music and with the online platform, utilizing it to promote her music, both new and old. This convergence accelerates the traffic through the media content, expanding income opportunities, broadening the markets and exposure as well as reinforcing previous viewer commitments. Beyoncé has also participated in cross-media convergence through endorsements with other brands. Collaborating with brands to promote fashion, electronics, perfume, soft drink, and video game companies, which as a result promoted Beyoncé as brand

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