Bewitched And I Love Lucy Patriarchy Analysis

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The classic network era is one of the most easily recognizable and distinct eras in television history. Both Bewitched and I Love Lucy were huge sitcoms that took up issues of gender representation and patriarchy in their programs through the representations of the main male and female characters of their respective series. While both of these series pushed boundaries when it came to the representation of women, in the end, the costuming of these men and women, how the main characters are introduced, and the domestic environment that the atmosphere takes place in, all serve to reinforce traditional gender norms and reveals that patriarchy is dependent on maintaining dominant ideas about masculinity and femininity. In both of these series, …show more content…

In the first scenes to the I Love Lucy episode, “Job Switching,” Lucy attempts to give her husband a hug, while saying, “Oh, gee, I’m glad you’re home.” Both of these women are introduced in a manner consistent with dominant ideas of femininity. Samantha’s first actions of cooking breakfast for her husband, while Lucy’s actions of greeting her husband after he’s had a long day at work in the opening scenes of their respective episodes subtly emphasizes the wife’s role in a heterosexual relationship. Based on these episodes, the role of a wife is meant to support their husbands in every way possible, such as cooking their meals and pleasantly greeting their husbands when they come home from work. On the other hand, the audience is introduced to Lucy’s husband in the episode, “Job Switching,” as the breadwinner in their relationship because in the opening scenes of the episode, he confronts Lucy about the exorbitant amounts of money that she spends. He makes specific reference to the fact that the money is “his,” implying that the money is owned by the husband. In the episode, “Be It Ever So Mortgaged,” Darrin is introduced to the audience as the breadwinner in their relationship too, since over breakfast, he mentions that he has to go to work. The sense of ownership that their husbands feel over their …show more content…

In both of these series, representations and meanings of masculinity and femininity are affected by the ideology of patriarchy. Even though it is true that these shows tried to fight back against stereotypical representations of men and women, the subtle textual evidence in these shows show that there are limits to how gender norms can be represented on television, especially in the Classic Network

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