Best Buy Trade Secret Essay

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If a company is very successful it usually has some kind of trade secret that it relies on to repeat its success over and over again. Many companies have trade secrets that are over sixty years old, with some in excess of one-hundred years old! The judicial system realizes that these trade secrets are extremely valuable assets to these companies and that they rely on the secrecy of said trade secrets. In 2009 Best Buy was trying to devise its own trade secret with the help of a startup company, TechForward (Rao). TechForward, at the time, had recently developed a “Guaranteed Buyback Plan” that Best Buy caught wind of and wanted to make their own. Best Buy reached out to TechForward for help in developing their own buyback program. “Best Buy allegedly held out the promise of a …show more content…

Through judicial trial the jury determined that Best Buy stole trade secrets from TechForward “which included proprietary data on customers’ use of buy-back plans developed by TechForward, and on the resale values of electronics picked up through the programs” (Flaherty). TechForward’s attorneys had to ask themselves if Best Buy stole valuable information from TechForward, if Best Buy used that information, and if they gained some profit from the stolen information. It was very clear that Best Buy used all of the information obtained from TechForward and that their buyback program was in full effect, giving Best Buy all sorts of new profits. It was relatively easy for the jury to come up with a guilty verdict for Best Buy once all of the information was given light. “The courts ruled in favor of TechForward, and awarded $22 million for the improper use of TechForward’s trade secrets by Best Buy” (Rao). I definitely agree with the court ruling in this case. For Best Buy to do this to a startup company such as TechForward is cruel and ruthless. Best Buy was selfish in their actions,

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