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Social media and its effects on self - esteem
The effects of beauty standards
Influence of TV commercials on body image dissatisfaction
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Justify your answer. I have to yes and no to this question. I think it should the truth and tell the youth and everyone that beauty is skin deep. For one this ad is only out many of expressing this. There have been females’ celebrities against photo shopping their image and to show the world their real beauty. The second has to no, because beauty is always conscience been important in the media, Hollywood and ads. Cindy Crawford a beautiful woman has been Photoshop to make perfect especially she has gotten older, Beyoncé skin was made lighter for a magazine cover. Why they are both beautiful, yet they have to be perfect in the eyes of the world .
Unfortunately, a lot of females fall into those traps and do not consider themselves beautiful unless they’re a certain weight or have their skin a certain way. Nobody embraces their bodies and their looks besides those that society gives you a perception of something that doesn’t exist to be “perfection”. And in the Dove commercial which I used in my presentation to state the image society has given women shows the wonder of photoshop. It showed how an average woman was changed into someone with a skinnier neck, perfect hair, and flawless skin all with the magic of technology. And by using real life human models it given women the perception that if they look like that then I can
This is a stereotype, which has been engraved into heads of men, women, and children. By plastering the world with models who seem to have it the genetic jackpot, Dove set out to discredit this cultural cast created by our society. Body image, to some people, is the first part of a person they notice. A study conducted by Janowsky and Pruis compared body image between younger and older women. They found that although older women “may not feel the same societal pressure as younger women to be thin and beautiful…some feel that they need to make themselves look as young as possible” (225). Since women are being faced with pressure to conform in ways that seem almost impossible, Jeffers came to the conclusion “they should create advertising that challenges conventional stereotypes of beauty” (34) after conducting various interviews with feminist scholars. The stance of Figure 1’s model screams confident. She is a voluptuous, curvy and beautiful women standing nearly butt-naked in an ad, plastered on billboards across the globe. Ultimately, she is telling women and girls everywhere that if I can be confident in my body, so can you. Jessica Hopper reveals, “some feel that the ads still rely too heavily on using sex to sell” (1). However, I feel as if these are just criticisms from others who are bitter. With the model’s hands placed assertively placed on her hips, her smile lights up the whole ad. She completely breaks the stereotype that in order to
Since Rihanna is one the most popular female singer in the world, people already know a lot about her. Her persona or her character would have a great impact on the sales of the product, since all her followers around the world be influenced by her. The purpose of the ad seem to be to sell her products but there is another hidden intention. That would be rising awareness among people that every colored women should feel confident and good about themselves. For instance, Rihanna used a model who’s also well know but also has certain skin tone like the model who has albinism. Albinism is when a person’s skin tone is extremely white. Not a lot of makeup lines make products for that skin tone, but Rihanna did and increased her audience and provided a clear intention of her makeup line.
In “The Biopower of Beauty: Humanitarian Imperialism and Global Feminism in an Age of Terror,” Mimi Thi Nguyen argues that beauty as a measure of moral character functions to regulate an individual. Nguyen explains that beauty promises to be redemptive and bring an individual from the outside in relation with the world(362). For example, the United States through nongoverenmental orgainizations (NGO’s), have promoted beauty to Afghanistan women because it is a way if liberating them from an uncivilized barbaric society that oppresses them to hide their beauty through the veil. According to Kant, the veil is considered ugly because it hides the body, which is associated with the erotic. Kant claims that beauty made visible is true and good, while the invisible is ugly and erotic (266). Nguyen claims using Kant that beauty is connected to morality because it makes visible what the “ugly” is trying to hide by providing a pathway in which beauty can improve ones life. Nguyen asserts that individuals use beauty as a serious of techniques to produce knowledge and emotions that function to portray the individual with dignity in comparison to the “ugly”. Thus, the use of beauty as an educational tool that measures their character is an important factor in teaching women to associate themselves with the rest of the world.
The ad said “My boyfriend said he loved me for my mind. I was never so insulted in my life.” This woman felt ashamed that her boyfriend liked her for more than her looks! It is so sad to think that society had made the way a woman looks more important than her brain and who she is. Is there really anything more disempowering than taking away the power of a mind and brain from someone?
...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.
This campaign may have a reverse effect on these types of women. By hearing the responses from the women, they may feel that being confident is not something that is considered normal. This would be a constraint that this campaign and specific short-film could give. Another constraint would be men. Although Dove is a company that aims towards women, there are men that struggle with the same self-esteem problems that could also benefit from this same mission. By letting know that not only women, but also humans as a whole, should believe they are beautiful could change the impact of the message. The last thing that could pose a problem is the fact that the reveal, one picture is supposed to represent unattractiveness and one is representing beauty. You hear comments from the women mentioning crow’s feet or circles under their eyes weren’t in the second picture. So do these tiny things change the definition of beauty? Is the youthful looking picture supposed to be the only way to achieve this? In today’s society, we are taught that beauty is within certain constraints and this is something that is around us every day. Beauty and perfection surrounds us in so many aspects of life on a daily basis and this is what is making women so self-conscious. Society is measuring peoples worth by their outside appearance instead if their inner thoughts
It is shocking how many discourses a 30 second advertisement can produce. Many people will see this advertisement differently to the way I have perceived it. But I still think that it is quite clear how much of a stereotypical view this advertisement is portraying. It has succeeded in attracting many customers and has helped sell a lot of the product. It is producing this kind of fear among women about old age that aging isn’t a good thing, once they are 30 they need to start looking after their face because they are getting old. Women need to totally make sure that they always look young or that is it, their life is over. Media does a very good job at portraying this.
The campaign has certainly yielded the results it set out to accomplish. However, the long term effects of this marketing strategy remain to be seen. Will younger women or women who believe in the supermodel definition of beauty be attracted to the brand? Society’s definition may not change even though women feel more confident. Beauty is subjective and cannot be applied to an entire group. Women might feel more confident but that may not make them any more beautiful in the eyes of society which might cause the whole message to
I am a 21-year-old girl who likes to wear makeup and a nose ring. Seeing one of my favorite rock-stars wearing a CoverGirl mascara product is convincing within itself. Even if you do not know who P!nk is, I think this ad has a very clear and bold message that attracts to all readers. The composition of the ads is designed to draw your eyes attention and by using warm colors on a dark background brings you right to it. I think it’s especially a good ad because all of the elements find a way to make it back to the intended message. Everything is related to the fact that this is a new, bold, and hot mascara that every girl should try. I also think that the layout and composition is crucial for this ad. It’s important that print ads draw in the readers attention long enough to receive the message. The text is clear and easy to read so you see what you need to know. Using a celebrity endorsement has definitely played a crucial role in the success of this ad. Like I mentioned before, P!nk is a perfect icon for this intended message and audience. This ad is definitely successful in m eyes and I am sure other audience members would
The most recent ad to come out of the campaign is the “Dove Real Beauty Sketches” video. In the clip women are asked to describe what they look like to a forensic artist while he sketches them. A second sketch was done of the same women by having an acquaintance describe their features . Towards the end, the women are shown the two sketches side by side and in each case the self-described sketch was less attractive than the one where they were described by someone else. The video ended with “You are more beautiful then you think”. There are many things wrong with the video. First of all, the sample size does not match the population correctly. It mainly focuses on fairly young, white women who could be seen as traditionally attractive. In fact, out of the whole 6:36 minutes of the clip, people of colour were only shown for 10 seconds. Furthermore, the video only focuses on the beauty of the women. The ad actually promotes the importance of beauty. Instead of having the people judge each other on their exterior, they should be judging them on their personality. Having one sketch be portrayed as unattractive and the other as attractive was a bad ide...
There are over seven billion people on earth and every single one looks different. No matter how much people say that being different is unique, they are wrong. Society has set a beauty standard, with the help of the media and celebrities, that makes people question their looks. This standard is just a definition of what society considers being “beautiful.” This idea is one that mostly everyone knows about and can relate to. No one on this planet is exactly the same, but people still feel the need to meet this standard. Everyone has two sides to them; there is the one that says “you are perfect just the way you are”, while the other side puts you down and you tell yourself “I have to change, I have to fit in.” There is always going to be that side that cares and the one that doesn’t.
Beauty, as defined by the Merriam-Webster Dictionary, is the qualities in a person, or a thing that give pleasure to the senses or the mind. If asked to describe beauty, there’s no doubt that a great number of minds would fly straight to the images of the countless women whose elegant faces and long, slender bodies have been plastered everywhere from Times Square to the fashion magazines on their coffee tables. So what does that really mean and why is it that everyone’s perception of beauty is the same? It means that image of beauty has been altered in the minds of not only today’s youth, but in every generation. The improbable ideals that have been engrained into the minds of people worldwide have left the human race feeling like they will never be good enough. The culprit is the advertising industry, and Photoshop is their weapon. Many activists have begun to take a stand and make it their mission to stop this phenomenon before the damage spreads.
Estee Lauder’s beauty product is one such advertiser. In an August 2004 issue of Vogue magazine, enclosed was a two-page ad campaign intended to sell Estee Lauder’s “Future Perfect Anti-Wrinkle Radiance Moisturizers SPF.” This advertisment is appealing to the consumer because it stresses the importance of remaining young by the use of this product. This advertisement then goes further to stress that, “The past is forgiven, the present is improved, and the future will be perfect.” This advertisement includes three alluring models, all of which are of different ethnicity but essentially have the same physical attributes. This image is used to appeal to all sorts of American women. The models all have famished bodies; this includes their angular, somewhat gaunt faces and protruding collarbones. Located right below this image is the company’s slogan which reads, “ESTEE LAUDER. Defining Beauty.” The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty.
How do you judge if someone is beautiful for the first time you see them? By physical appearance is the most popular answer you may find. To the majority of people, beauty is solely depended on how a person look like on the outside. However, some might argue that inner beauty has to do more than outer appearance. It is difficult to fully define beauty because everyone has their own views about beauty. In my view, beauty has to deal with one’s self as the only rival.