Bass Pro Essay

605 Words2 Pages

Case #4 Casting a Wider Net Bass Pro offers a wide variety of products and services allowing them to acquire shares in many markets. Bass pro’s Functional strategy would be that of a people strategy regarding the experience as an attraction and from an HR perspective. Bass Pro’s employee makeup is that of a diverse company and sometimes includes experienced and uniquely skilled craftsman. This type of recruitment often difficult and costly due to the lack of supply in skilled craftsman like boat makers, gunsmiths, blacksmiths. Bass pro’s website and boat manufacturing could be considered more product oriented in that they tend to be more focused on research and development as well as heavier marketing strategies. The E-business side of Bass focuses more on a support strategy allowing for the analysis of trends and data to drive marketing and operational processes. Bass Pro’s extensive diversity in product offerings allows them to develop multiple functional strategies for specific areas. As Bass Pro continues to grow it does face several challenges. One of these challenges could be cannibalism. Loss in customers due to a new store opening could be an issue as many of the customers who visit Bass Pro travel, domestically, from many states …show more content…

This mission statement allows the customers to form expectations, for the business to meet these objectives which are stated in the mission. So far Bass Pro has been able to satisfy it mission statement. Bass Pro focuses its business around this mission statement by providing the services it does. The company offers educational courses for all sportsman and young people interested in the outdoors or conservation, this helps them to meet their obligation to society. It is very important from a company to live up to its mission statement in order to be considered a successful

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