Barnes & Noble Case Study

Barnes & Noble Inc. reached a deal to sell color tablets made by Samsung Electronics Co. co-branded with the book chain's Nook label. Samsung was co-brand a custom 7-inch tablet for Barnes & Noble (BKS) based on the manufacturer’s Galaxy Tab 4 model and featuring the bookseller’s Nook software. For Samsung, the deal brings the considerable heft of Barnes & Noble’s retail and online sales presence, particularly considering it's for a model the company already makes. The deal fulfills Barnes & Noble's previously stated plan to reduce its heavy investment in the Nook, which has been a financial drain in recent years, allowing the retailer to focus more on its stores and college business.

Brand licensing

Google and Samsung Electronics have signed

Cross-marketing strategies are most effective when woven into a partnership where both parties benefit from the marriage. In this ad, Lorde’s new song helps to promote the new product of Samsung and, in turn, Samsung helps Lorde by introduce her song to more people. Everybody wins. Cross-marketing has become an important element of cooperation, it is not just for large enterprises, as long as have certain conditions, businesses of all sizes can be carried out within a certain range cross-marketing to help enterprises in the fierce market competition; excitation more people shopping motivations; more frequent exposure to more potential customers; building trust with customers and

The features of their mobile phone are the crucial part of their parity, for e.g. – introduction of galaxy phone. Talking about the point of differentiation, recently we have seen Samsung is going to launch Galaxy S6 with a curved screen; which is a very new concept in this mobile sector and none of the other companies have so far been able to introduce such a new concept. Samsung seems to be the pioneer in this criterion and have done something off the hook. Overall the performance of this brand seems to be very impressive in terms of popularity, revenue and the contribution they are making to the mass public by offering their products. Nevertheless, I would still like to recommend an improvement regarding one of their major drawbacks, which Samsung still doesn’t seem to have overcome. Even though Samsung claimed they don’t actually make their customers a wall hugger, in reality actually they do. Hence, they should focus more on these specifications so that consumers don’t get the chance to switch brands in the blink of an