Banana Joe Case Study

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Banana Joe’s Surf Shop (BJSS) is a traditional small to medium business enterprise (SME) which has been selling surf apparel and equipment in the Bateman’s Bay regional area for over 30 years. Their business information systems need upgrade to sell more equipment and expand the business further. BJSS is also a stockiest and sales agent for several apparel and accessories organisations including Rip Curl, Billabong and other associated brands. Growth areas the business is considering the introduction of an online channel to sell apparel and accessories, and using technology such as GoPro cameras to provide video log and other movie making opportunities to advertise the business further.
BJSS will expand production capabilities to fulfill the

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