Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Japan's industrial revolution
Background of toyota
Japan's industrial revolution
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Japan's industrial revolution
It was initiated by a productive inventor, Sakichi Toyoda, who was born on the fourteenth day of February, 1867. Toyoda grew up as the son of a poor carpenter, but is considered the “King of Japanese Inventors.” He is also believed to be the father of the Japanese industrial revolution. With his breakthrough invention of the automatic loom, Toyoda, took the resulting money to create the Toyota Motor Company. A huge contributing factor to the birth of this company was the support of the Japanese government during the war in Manchuria. The first engine was developed in 1934, and the first car and truck were constructed the following year. In the post-war year of 1945, Toyota began fast expansion after the authorization from the United States military to spawn peacetime production. At first, the main focus of the Japanese company were there manufacturing of trucks. The Toyopet, “the first truly popular Toyota car,” was built in 1947. In the proceeding five years the company built only two hundred and fifteen cars of this model. By 1955, they were fabricating 8,400 cars per year, a decade later the company ascended to 600,000 cars per year. The internationalization of the company began in 1958, when Toyota started marketing cars in the United States. The first two vehicles imported to the U.S. were the Toyopet and Land Cruiser. Even though the Land Cruiser had better margins, the Toyopet set up for the strategy of a car modified specifically for the American market. We are very familiar with these models still today; they are the Avalon and the Camry. Brazil was the first country in which Toyota constructed a production plant outside of its national borders; this took place in the year of 1959. One very important philosophy the company went by was to localize both the production and the design of its vehicles. This philosophy developed long-term relationships with local suppliers and labor considering the adaptation of products to the locality of use, along with production being there as well. This action gave forth to the implementation of R&D and design facilities in North America and Europe. The first truly Americanized Toyota was the Tiara, also known as the Toyota Corona PT20. This vehicle hit the market in 1964. The car could hold up to 6 people and had about ninety horses under the hood.
On December 1st in 1913 Henry first installs the first moving assembly line of the mass production of an entire automobile.
This is the kind of quality that Toyota can produce. B. Furthermore, In North Africa they use the land cruiser to travel all over, lets take the 80 series for example. The government will work with the travel agencies for tourist and they sell the vehicle after they have drove it for 500,000 miles. Then it goes to a non-government organization for another 500,000 miles. After that it is sold to the general public and they drive it until it is no more.
The Chevy Camaro that was first created in 1967 was a popular muscle car in the late 1960s. The first engine ranged from 88 horse power to hitting 580 horsepower. Ever since the day the Camaro was introduced, it has been a huge part of the American culture. Dean Guard said, “What has never changed was the Camaro’s fun, attainable performance for a broad spectrum of customers.”(Doran) The very first Camaro built in production was unique in many ways.
Imagine sitting at a stoplight in a Ford Focus and a Ferrari or a Lamborghini pulls up in the next lane. Does not one wonder how nice quality, and feel they have? With all the transmission problems and uncomfortable seats, one wonders why they are still driving an American car and not a Foreign one. Every brand has its own and unique car. While Foreign cars look dissimilar, they have that different and distinctive look, that makes them stand out and look exclusive and rare. Cars have been around since the late 1890’s, early 1900’s. The most popular car of old was the Ford Model T, it featured 20 horsepower, but only coming in the color black. Being the first high production car, it was widely requested all over the world. Soon after the Model T was shipped out and got looked at, Foreign countries started producing their own. These cars helped greatly, transporting troops and weapons long distances during the Second World War. Foreign cars are better than American cars due to their quality and efficiency. The car’s definition of what it means to be, their pros and cons, physical attributes, and American influence all contribute as well.
On January 29th, 1886 the first gas vehicle was made. Ever since then gas cars have became more and more popular. In 1910 they were making 600 to 700 gas cars everyday. In 1884 the first electric car was made. They thought it would be better for the environment but
For over fifty years, Toyota has established over 50 bases in 26 different countries and regions. Their automobiles have found their way into over 170 countries across the entire globe. In addition, Toyota has design and R&D bases in nine locations overseas, with this they prove that they have achieved consistent globalization as well as localization. The most important part in any Toyota base is the quality assurance. They don’t stamp their product with “Made in the USA” or “Made in Japan”, but instead opt for one label for all: “Made by TOYOTA.” This shows that the product is made in the “Toyota Way.” To achieve this, the company minimized support that comes from Japan to let each of their foreign locations become self-reliant. For example, a Toyota plant recently began production in Texas has made maximum use of its sibling’s experience in Kentucky which has been cultivated over the past 20 years. Toyota believes that in order to reach their goals is through educating people. Multiple Global Production Centers have been built within Motomachi Plant in Toyota City, in United States, the United Kingdom, and Thailand to carry our corresponding activities in the Asia-Pacific, European, and North American regions. To promote the “Toyota Way”, the Toyota Institute established an internal human resources development organization in North America, Europe, Asia, Africa and Oceania. As you can see the pros of the globalization of Toyota are endless. This company alone has created millions of jobs across the world. Winners are not only the workers, but also the buyers, without globalization Toyota automobiles would only be available in Japan. Many people, including me, see globalization of this kind as a beneficial and advantageous result. Toyota companies have not only created jobs for thousands if not millions of people, but their
As stated, the Toyota brand has and will continue to maintain a competitive advantage due to the quality of their product. They are able to charge a premium price while still utilizing the differentiation strategy. Their customer service is even superior to others. From a personal experience, I have enjoyed the small things, such as my dealership interactions, especially with Lexus, over a company such as Ford. Although miniscule to some, their kindness, helpfulness, and even additional resources within the waiting area make you proud to be
Toyota Company’s head office is in Toyota City, Japan. The present President and Representative Director is Akio Toyoda. The main business activities are motor vehicles production and sales (“Toyota Motor Corporation”, n.d.). Last year net revenue of Toyota Motor Corporation is 283.5 billion yen (“Toyota Motor Corporation”, n.d.). Additionally, Toyota Motor Corporation has expand in over 170 countries around the world (“Globalizing and localizing”, n.d.).
Japan struggled through the early 1950’s, and in 1955 the “Post-War Era” officially ended. With the G.H.Q. out of the picture the Ministry of Transportation announced the People’s Car Plan, which gave Japanese auto manufacturers an excellent opportunity to develop new original cars of their own. The plan was eventually be scrapped because the manufacturers thought that proposal’s requirements would be “impossible to manufacture with the performance and sales price requested” (Shimokawa, 1994). The People’s Car Plan did influence competition to market new products and it gave primarily three-wheeled vehicle makers a way to enter the four-wheel market. Suzuki, Fuji (Subaru), Mitsubishi, and Toyo Kogyo (Mazda) all entered small cars into the market almost immediately.
Significant production and distribution network Toyota’s CCC21 strategy allows them to see a steady increase in their production and sales. As previously stated, in Fiscal Year 2012, the company produced and sold a combined total of 17.4 million vehicles worldwide. Their opportunities throughout their geographic locations (53 manufacturing locations within 28 countries and regions) in addition to their capabilities reach a plethora of customers (vehicles sold in more than 170 countries and regions), thus increasing their revenue. (Worldwide operations, 2016) Weaknesses Automotive recalls Toyota had a decline in sales from 2008 to 2011, and a portion of that reason was due to recalls.
According to Baluch, Abdullah, and Mohtar, (2012), TPM has its origins at Nippondenso, a subsidiary of the Toyota Motors Company in the late 1960’s. By the early ‘70’s, it had become popular throughout Toyota Motors and subsequently formed the backbone of the famous Toyota Production System. In addition, researchers also mention that, the Toyota Production System is a terminology to ...
First of all, Toyota has been very successful in differentiating on the basis of superior design and quality. This has led to Toyota being able to create a brand image that is very strong and one that brings to mind quality, long lasting cars when a potential customer sees it. The strength of Toyota’s brand image has been seen in recent years with the recalls and problems Toyota faced in dealing with these recalls. Toyota was able to survive these problems because they had such a long and proven track record of quality and superior. Another, area that Toyota differentiates is in technology. Toyota was the first successful mass produce the hybrid car on the market when it released the Prius in 2003. Being the first to get their hybrid on the market allowed Toyota to gain a large portion of the market share in the area of hybrid
Toyota Motor Corporation is one of the largest automakers in the world. At its annual conference in Tokyo on May 8, 2008, the company announced that activities through March 2008 generated a sales figure of $252.7 billion, a new record for the company. However, the company is lowering expectations for the coming year due to a stronger yen, a slowing American economy, and the rising cost of raw materials (Rowley, 2008). If Toyota is to continue increasing its revenue, it must examine its business practice and determine on a course of action to maximize its profit.
Toyota- focused differentiation, medium pricing, breadth of product line is low. Company is known for quality products, and nice styling.
The nonmanufacturing companies can learn and apply from Toyota’s philosophy and practices as listed below: