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BSBMKG413A Promote products and services
Assessment Task 1
1. Describe at least 4 promotional activities that Nature Care Products could undertake. Describe each of the potential promotional activities and your reasons for identifying the activity as suitable. Your reasons for identifying the promotional activity as suitable should also refer to its suitability in terms of meeting organisational requirements (including budgetary constraints) as referred to in the information from the NatureCare Products Marketing Plan.
Promotional activities
Reasons for identifying the activity as suitable
1.Advertisements:
A communication way to announce about the availability of products or services in the market. Present to the public to help to sell the
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And for customer to have access to the new product and inform them the product is ready to sale as well as the product information or benefits.
timing of the activity or event:
We can do the product launches at the Christmas time where there will be an excessive demand spending for gifts during the Christmas season which is holidays .We can generate demand and sales of the product at that time.
3. Employee Functions : To promote and sell the product directly to customers. Introduce the product to them and tell them how good the product is. To build long lasting customer relationships and also provide update about the product or after sale service.
human resource considerations:
A good relationship can be built between employee and customers throughout communication and customers can know clear and more information about the product which they wish to know. This is also a good way to reduce advertising cost and customer also benefits from convenience and personal attention they receive.
4. Webpages: To promote product online via social media such as Facebook, Twitter, Pinterest and etc. To share information of the product to the global.
Financial resource
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Discuss how the proposed promotional activities will meet the policies and procedures as included in Appendix A?
Promotional activities
How will these activities meet the policies and procedures
1.Product Launches
To introduce the product into the market. And for customer to have access to the new product and inform them the product is ready to sale as well as the product information or benefits.
Anti-discrimination policy:
Aware of how the words on the product may affect the people who read it like discriminate against a person through gender, sexual orientation, marital status, religious belief etc.
2. Employee Function
To promote and sell the product directly to customers. Introduce the product to them and tell them how good the product is. To build long lasting customer relationships and also provide update about the product or after sale service.
Do Not Call Register legislation:
Employees are prohibited from make a telemarketing call to the number which is listed on the register without consent.
3. . Advertisements
A communication way to announce about the availability of products or services in the market. Present to the public to help to sell the product and show how good it is. Advertisements can be held through are television, newspaper, magazine and
Promotion - This is activities that communicate to the target market of the product, and convinces them to purchase.
Product is/are the products or services you offer and are they unique and different, superior in quality and easier to use. In my own opinion, the product or service is one the most important aspects of a successful business. If you have an item that the customer really wants they will drive out of their way to purchase it. They are usually willing to pay a higher price if the quality justifies it. When a local popular hamburger place open up in Phoenix, people drove long distances and sat in long lines just to bite into one of their juicy hamburgers.
The ultimate goal is to increase product sales. They have to depend on the customer to reach that goal. Making the customer feel comfortable and encouraging them to buy more goods is a process toward that goal.
So, advertising is the best way to communicate to the customers. It helps inform the customers about the brands available in the market and the variety of services useful to them. If any company wants to introduce or launch a new product in the market, advertising will make a ground for the product which helps making people aware of the new product so that the consumers come and try the product. Advertising helps creating goodwill for the company and gains customer loyalty after reaching a mature age. Furthermore it helps companies to know their competitors and plan accordingly to meet up the level of competition and also give chance to target audience to evaluate how your product or service measures up against your competitors.
Extensive publicizing and showcasing: The Company will attempt broad promoting and advertising, advancing both its name and in addition administration/item mindfulness. Henceforth a forceful and centered promoting effort with clear objectives and procedures should be one of our pillars.
With regards to promotions we will be doing a multiple plan of action. To acquire a strong position in the market, we need to give special emphasis on effective promotional activities. In order to get the maximum market
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Promotion. Finally comes promotion - informing the customer on the qualities and advantages of the product so that the potential buyer learns about the product, prefers it to those of the competitors, and has an opportunity to buy it at some place.
· Promotion- In our essay we will be focusing fundamentally on the promotion side of the marketing mix.
Introduction -- During this stage, the product is introduced into the market and publicity campaigns are launched to promote its functions, features, quality and usage and attract customers to try out or buy the product.
In this project, authors will focus on one of the main components of marketing, which is advertising. According to dictionary: “Advertising is the act or practice of calling public attention to one’s product, service, need, etc., especially
... right people by increasing the awareness about the product, its benefits and drawbacks. This is important for the success of a business.
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.
Advertising in business is a type of marketing communication used to encourage, persuade, or manipulate a customer to take or continue to take some action. The desired result is to drive consumer behavior with respect to a commercial offering.
At present time advertisements are all around us. Thousands of advertisements are going on around the world market in every second. In just USA, the average