BP: Uniquefied Natural Gas In North America

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1. Current Situation: a. Trades oil, natural gas, liquefied natural gas, currencies, metals, and financial derivatives. b. In 1 year, completes about 550000 transactions, and serves 12000 customers across more than 140 countries. c. Completes around 1.2 million transactions in US and serves about 3500 customers. d. Number 1 marketer of natural gas in North America. e. First energy company to register as a “swap-dealer” under Dodd Frank regulation. 2. BP has a competitive advantage in 1) cost reduction strategy, 2) sales and marketing, 3) process innovation, and 4) research and development. BP has an absolute disadvantage, but also has a comparative advantage, in producing oil. Exxon, one of its main competitors, continues to produce more

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