Avengers 2: Cultural Determinism

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Technological determinism according to Winston is that the diverse forms of technology become the basis of society in which social change and development are shaped by technology. The consequences of technology have a powerful impact on the society that individuals and social interactions develop as technology accelerates. Cultural determinism, on the other hands, is the idea that technology has transformed out of sociocultural contexts such as social, economic, and cultural forces. In other words, rather than a technology’s own trajectory, every aspect of social processes have developed technology.
One of the visible deterministic examples is the ABC news criticizing how a new advertisement campaign for DirecTV is a sexist while it is demeaning …show more content…

The movie was obviously influenced by neoliberalism, which calls for the concepts of conglomeration, internationalization, and flexible specialization. Filmed in about more than 20 different countries, the Avengers 2 is working with many large and small specialized companies in order to increase its maximum profits. The first trend is conglomeration that has a literal meaning of gathering into a whole, yet, when it comes to the matter of cultural industry, it means a combination of several companies involved in totally different business which goes under one big corporate group, including many subsidiaries. For example, the Marvel Studio, one of the biggest American television and motion picture studio based at the Walt Disney Company mainly presents Avengers 2. Marvel Studio is a subsidiary of the Walt Disney Studios, meaning Marvel Studio is deeply based on Walt Disney not only in filming, but also in other business. Including other works, Walt Disney Conglomerate is mainly working on the graphic technology, distribution, and also marketing field for this particular movie. Since the Walt Disney Conglomerate is the second largest broadcasting and cable company that also owns television, film production, and theme parks, the movie could get many benefits from

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