Automotive Industry Analysis

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The automotive industry is one of the most important sectors of the economy for every country in the world. It involves a large number of corporations and institutions engaged in the manufacturing process of motor vehicles including designing, developing, manufacturing, marketing, and selling. It contributes to the global economic growth by generating a significant return and creating a ripple effect on supporting the supply chain as well as providing job opportunities for the skilled workers (ACEA, 2016). Since the 1890s, the time when the automotive industry began, the industry has developed rapidly. The industry started its development in the US, which contributed over 90% of the global vehicle production before the Great Depression (Popular …show more content…

The first one would be the decline in demand of private car among young customers. Comparing to generation X, a larger proportion of generation Y in Europe prefers public transportation or renting a car rather than driving their own car to reduce costs and enhance convenience as well as safety (Deloitte, 2014). Another cause of low growth is due to the overcapacity of automotive industry in developed cities. There is a central characteristic of the automotive business that most car manufacturers are facing the slim margins between profit and loss (Orsato & Wells, 2007). Due to the imperative of economies of scale, the automakers boost their production volume to maximize their profits. This phenomenon causes the car market being …show more content…

Many vehicle manufacturers have paid more attention on CSR to sustain their business development. Environmental management schemes, green supply chain management and labor codes of conduct are widely recognized and implemented within the industry (Martinuzzi et al., 2011). Automakers also rate it more important comparing to other factors of the company. For instance, the disclosure of the general movement of social and environmental accountability, according to the established opinion leaders in the automotive industry, is increasingly positioned at the forefront of any economy and business context (Russo-Spena et al.,

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