Australia Persuasive Essay

1000 Words2 Pages

Annually, in early January, Australia hosts an international tournament of eight-team tennis known as the Australian Open. Typically, the event is between the 30th of December and the 10th of January in Perth, Adelaide, Brisbane, Sydney and Hobart. The tournament significantly impacts tourism in Australia as many countries all over the world come to Australia to play in the Australian Open. This means that national and international fans travel to the Australian States which the tournaments are held to watch and support the tennis stars.

TOURISM IMPACT OF THE AUSTRALIAN OPEN
Each year, the Australian Open attracts people nationally and internationally to the capital cities of Australia. According to Tennis Australia’s annual report for 2016-2017, there was an overall record attendance of 728,763 fans at Melbourne Park. Following record numbers in Melbourne, Tennis West’s annual …show more content…

The Australian Open in Perth is sponsored locally through Tourism WA by the State Government (Government of Western Australia 2017). The State Government provides grants which can be used for marketing, ticket sales, court renovations and in many more areas (Business Support and Sponsorship 2016). Corporate sectors are also just as important as government support because each year, over 20 companies support the Australian Open by marketing the event and donating money which covers a sum of the running costs of the event. Lastly, communities also play a part as they organise and run activities and programs which market the Australian Open as a family-friendly event. Activities such as the AO Ballpark encourages children and their parents to attend the Australian Open, contributing to the number of

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