Australia Drinkwise Case Study

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The misuse of alcohol is an issue prevalent all throughout Australia and is something all levels of the Government struggle to overcome. According to the AMA (Australian Medical Association), “In 2003, alcohol was the risk factor responsible for the greatest burden of disease and injury in Australian males under the age of 45, and is the second largest cause of drug-related deaths and hospitalisations in Australia after tobacco”. This showed the dangerous impact alcohol was having on Australians and helped push the Australian Government to tighten laws up about alcohol. In this essay, two Australian initiatives will be evaluated, the increase of taxation and pricing for alcohol, and secondly, the introduction of precautionary alcohol advertisements. …show more content…

In 2005, “DrinkWise”, an Australian not-for-profit organisation, was funded in 2005 by the alcohol industry to spread awareness about the unsafe consumption of alcohol that was extremely prevalent during this time. According to the Australian Bureau of Statistics, “the proportion of people drinking at a risky/high risk level has increased over the past three National Health Surveys, from 8.2% in 1995 to 10.8% in 2001 and 13.4% in 2004-05”. This rapid increase was worrying to the Australian public and the Australian Government, so the introduction of “DrinkWise” was crucial in helping reduce the number of alcohol-related incidents. In 2008 and 2009 “DrinkWise” launched two national advertising campaigns, “Kids Absorb Your Drinking”, and “Kids and Alcohol Don’t Mix”. These two campaigns were focused around Australia’s overly-apparent drinking culture, and what people can do to break this cycle. 33% of parents reported that because of these campaigns they wanted to reduce their drinking because they wanted to be better role models. This shows the effectiveness of the campaigns. Among other organisations, the Western Australia organisation “Alcohol. Think Again” has launched several campaigns, one of them being the “Let's Keep Alcohol Under Control” campaign. Many people that had seen the campaign agreed that it was extremely effective in raising awareness about society’s problems with

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