The movie business is more competitive than ever before. More movies are released at the same time and they are competing with each other and with the movie streaming sites and other types of entertainment. The benefit of marketing is that it gives you the opportunity to create an image for the movie that will best appeal to potential movie goers. The benefit of attracting the Latino market is that it is such a large population group that attracting them to your movie could mean large ticket sales. Marketing a movie, just like marketing any product, is about taking the information you have available and putting it together in the best way to create interest and to appeal to the buyer by making it exciting and relevant to them. If I were …show more content…
I would make use of local and national television programming and magazines that specifically reach Latinos and also add emphasis in key markets with radio and newspapers targeted to this demographic. In addition, I would put advertising emphasis on web sites targeted to Latinos. Emphasizing these choices will ensure that the film’s advertising is seen by the largest percentage of the Latino audience as possible. With any other film, the more exposure and the more buzz around it, regardless of its racial appeals, connotations, or undertones, the more likely it will be to gain awareness. The more exposure and the more buzz means there will be a better chance at successfully engaging this market. I would create advertising in both English to target English speaking and bilingual Latino as well as creating a Spanish language version in order to target a larger audience. This will also allow my advertisements to run in all types of media that are in …show more content…
“Get Out” and the story behind the film have very little to do with the Latino community directly, but the core of the film and the plot center around a common theme that would likely have appeal to this market. The central theme is about the difficulty of racial or culture differences, the feeling of exclusion and discrimination which is something that almost anyone in any group or community can understand. It’s a circumstantial feeling and is likely to also be relevant to the Latino population as they also face this as immigrants in America. This common and relatable theme would be the focus of the advertising and promotion materials used to reach this target demographic. I would emphasize scenes and images that communicate this message. My goal would be to create marketing materials that connect this message on an emotional level to the Latino market. I believe this would not just help make it relevant to them, but it would create the desire for them to see the film. The film itself is dark-humor mixed together in a horror film genre which itself makes it interesting. I would create materials that give clues about this unique genre, also. Creating a little mystery and intrigue about the film would also increase interest and generate buzz making it something worth the money to go to see. I
The Latino community is considered the largest demographic minority in the United States and is expect to increase by approximately 15% in 2050 (U.S. Bureau of the Census, 2002). The Latino population is comprised of many subgroups from many different regions that have developed unique beliefs, norms, and sociopolitical experiences. Although the term Latino is used throughout this paper, it is important to underscore the great diversity found within the Latino community to avoid the development and perpetuation of stereotypes. In clinical practice, it is important to evaluate the individual in terms of their racial identity, acculturation, and socioeconomic status among other factors to create a more individualized and effective treatment
Those who label Latino Americans as uneducated seem to disregard the fact that many Hispanics learn English as a second language, meanwhile most Americans only speak one language; English. It is understandable why so many Hispanics are mistaken for being uneducated, because there are many who have lived in America for a long time without learning how to speak English, but that percentage of Hispanics should not represent a whole culture. For example, there are many Latino American actors who are very successful, bilingual, and
We are daunted by the idea that our movies in America are not going to be as successful as we hope. With that being said, many movies are made based around the same topic. According to one article, “Hollywood has made
...e growing power of Latinos in the film industry. Latino producers such as Joseph Vasquez have made many films (such as Hangin? with the Homeboys and Manhattan Merengue) which show Latinos in a truer light. Also, since some of today?s hottest movie stars are Latino, big time producers cannot ignore the influence which they bring to the studio. Leguizamo, Antoni Banderas, and Jeniffer Lopez are just three examples of the growing number of latin@s whose appeal and presence in the film industry can help the overall cause of Latino representation, whether it be assimilated depictions or wholly cultural ones. It is important to recognize that American society recognize that there are indeed differences between U.S. Latin@s and Latin@s in their respective countries. In order to do this; both must be portrayed in popular film.
There is a large Latino population in the United States. “By mid-century, one in every four "Americans" will be able to trace their heritage to a Latin American country”(Cauce & Domenech-Rodriguez, 2000, pg.4). By the year 2050, the United States population will be 30% Hispanic. Spanish speaking Latinos are the most prominent minority in our society, and because of this it is important that people put forth effort to understand their culture, language and any drawbacks that might come with living in the larger culture. Because of the large population of Hispanics in this area, it was easy to find a family to interview. The family’s country of origin is Mexico. A large portion of the Hispanic population in the United States is from Mexico. In fact, 60% of the Hispanic population in the United States has origins in Mexico (Saracho & Spodek 2008,
A question that every high school student is faced with is: “What extracurricular activities so you participate in?” Some can answer confidently while others are slapped with a moment of sudden realization. These people are just floating along with the crowd, with no driving force or motivation. What I believe differentiates me from my peers and gives me a sense of uniqueness, is what I do outside of my academia. Out of the deluge of activities that are available, Latinos In Action is the one that I feel the most passionate about and shapes my persona the most.
When someone say’s “hispanic,” what definition comes to mind? Hispanics are not one nationality, nor one culture. Instead, Hispanics are greatly diverse people. Our language and cultural origins are Spanish and Latin American, regardless of race and color. Hispanics can be European, Indian, or of African descent, or any combination of the three. The culture could be linked to Mexico, the Caribbean countries, Central America, South America and Spain. Hispanics were once considered a rarity in the United States, now we are found throughout the country.
Clara E. Rodriguez wrote an essay titled, "What It Means To Be Latino". On this essay she explains the difference between the terms Hispanic and Latino, elaborating on how the term "Hispanic" was created by the U.S. census in 1970, to use it as a general term to describe all of the people who came from, or, had parents who came from a Spanish speaking country. Then she states that the term "Latino", is a term considered to be more neutral and racially inclusive by many people of this population, although she made a good point of view, it still failed to describe the more complexity on the meaning of the term Latino.
The increase and changing demography in the United State today, with the disparities in the health status of people from different cultural backgrounds has been a challenge for health care professionals to consider cultural diversity as a priority. It is impossible for nurses and other healthcare professionals to learn and understand theses diversity in culture, but using other approaches like an interpreter is very helpful for both nurses and patients. In this paper of a culturally appropriate care planning, I will be discussing on the Hispanic American culture because, I had come across a lot of them in my career as a nurse. The Hispanic are very diverse in terms of communication and communities and include countries like Mexico, Cuba, Puerto Rico, South and Central America, and some of them speak and write English very well, some speaks but can’t write while some can’t communicate in English at all but Spanish.
When we have dreams we do everything possible to achieve them. We are sometimes faced with barriers that prevent, or make it harder for us to accomplish our goals. Latinos in the United States work hard to give their families a better life. Latinos all have faced many challenging circumstances in order to accomplish their dreams. Latinos look up to other Latinos and when they see other Latinos that have succeeded then they feel that they too can succeed in whatever they put their mind to. George Lopez is a Mexican American comedian and actor. He serves as a great role model for every Latino. He went through a lot of tough situations that made his life hard. George Lopez has not only served as a great example of a Latino accomplishing his goals through hard circumstances, but he has never forgotten where he comes from, he has always given back to the community and has also represented the Latino community in the United States in a positive way.
The people of Latino ethnicity influence education, communications, media and history in America. It is an essential contribution given by the population in many areas that affect every American in some way shape or form. “This emerging generation tends to be bilingual and bicultural. By 2050, about one third of the U.S. population is expected to be Latino. With those rising numbers comes more influence. Fernand Amandi is a principal with Bendixen & Amandi, a research and communications firm specializing in the U.S. Hispanic market (Morning Edition 1).” In society, there has been many Latinos from the world of entertainment, politics, and society to make historically influences. Such influences have come from people like Pope Francis, Carlos Slim, Mario Vargas Llosa, and Sonia Sotomayor. These are prime example of well recognized Hispanics who have changed
Latinos have struggled to discover their place inside of a white America for too many years. Past stereotypes and across racism they have fought to belong. Still America is unwilling to open her arms to them. Instead she demands assimilation. With her pot full of stew she asks, "What flavor will you add to this brew?" Some question, some rebel, and others climb in. I argue that it is not the Latino who willingly agreed to partake in this stew. It is America who forced her ideals upon them through mass media and stale history. However her effort has failed, for they have refused to melt.
The notion that recent Latino immigrants are harbingers of crime and adverse social behaviors has no basis in truth, and in fact, it has been shown that immigrants may in fact have an opposite effect on neighborhood crime. In his article, Sampson (2008) considers the concept of the “Latino Paradox” – the fact that Hispanic Americans often score higher on a wide range of social indicators than expected (including those related to crime), given their socioeconomic disadvantages – comparing and contrasting it with his research collected on Latino immigrant populations in Chicago. Through a case study in 180 Chicago neighborhoods, Sampson suggested that higher rates of immigration in a neighborhood effectively reduces crime rates. The researchers
"PORTRAYAL OF MINORITIES IN THE FILM, MEDIA AND ENTERTAINMENT INDUSTRIES." PORTRAYAL OF MINORITIES IN THE FILM, MEDIA AND ENTERTAINMENT INDUSTRIES. N.p., n.d. Web. 07 Apr. 2014.
As defined by World Health Organization (WHO), health is a "state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity." (WHO, 2016). However, this statement can vary among people’s perspective of what consider healthy or unhealthy. In the minority group of Hispanics or Latino, health issues have taken a big toll due to fact they are the largest uninsured rates of any racial and ethnic groups in the United States (OMH, 2015). Besides not having health insurance, there are many barriers that this minority group encounters that create a big impact on what enables them to promote health. This paper will analyze the health status of the Hispanic or Latino groups by comparing and contrasting it to the national average, and also will highlight the health disparities in the group and the best approach to health using the three levels of health promotion and prevention.