Applied Materials Case Study

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In terms of net income, Applied Materials is a leader in the semiconductor machinery industry with 2015 net income of $1.377 billion (Applied Materials:10-K 2016). Exhibit 1 shows net income in more detail. ASML Holding, a Dutch company, is consistently comparable to Applied Materials with regards to net income. However, as a Dutch company, some of the financial figures are not easily comparable due to different accounting standards. Another leading semiconductor machinery company, LAM Research, has had significantly less net income over the past five years. However, LAM Research still holds a strong position in the industry as shown by its market share of 13.2% (MarketLine 2014) and relatively high-diluted EPS of $3.7 (LAM Research 10-K 2015). …show more content…

The second issue is new product designs. Applied Materials can control the cost altogether by importing lower cost materials from overseas, shifting its R&D departments to lower cost countries, and hiring offices overseas in India, China, or Japan. As Porter states in his paper, a company can only gain advantage over other companies by keeping its costs low and keeping its products unique. To keep the products unique, Applied Materials can also increase their R&D investments to develop more innovative new products. This will lead to continued success of the company. In 2015, the company introduced its 2018 financial model that forecasted global wafer equipment spending in the $33.5 billion range. One of the main challenges Applied Materials faces is creating innovative products that are compatible with the latest technology; this is why it is important for Applied Materials to increase the cost of R&D. Because Applied Materials is in an industry that is always changing, it is necessary to look beyond existing possibilities and continue exploring better possibilities for their firm. The amount Applied Materials will save from importing from overseas or from cheaper labor overseas can be used to invest towards the R&D for everlasting unique

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