Apple Success Essay

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Apple is one of the most powerful technology companies in the world. They lead technology to change the lives of millions of people around the globe. Steve Jobs, the founder of Apple, started a revolution. He helped to get people to think differently and innovatively (Isaacson). Steve Jobs built the first Apple computer in his parents’ garage. About forty years later, Apple became one of the most powerful technology companies in the world (Kutcher). Apple started out as a computer company, but now they have so much more variety. Some of Apple’s most recent products are the iPhone X, AirPods, and the Apple Watch. Apple has become so successful because they are innovative, because of Steve Jobs leadership, and their marketing strategies. …show more content…

“In 1983, Apple introduced the Lisa, the first commercial computer to feature a mouse” (Alba). Then in 1984, Apple created the Macintosh computer. “This popular home computer used a graphical user interface (GUI), a feature that allows people to issue commands by pointing to on-screen symbols and clicking a mouse rather than by typing instructions” (Alba). The Mac was one of the first computers to use a mouse. The mouse was a very useful tool; enabling people to move the mouse to click on tabs instead of having to type commands on a keyboard. This saved people time and made it very user friendly. By making their computers easy to use and cost effective, Apple was able to impact many people and sell more computers than they had ever before. The Macintosh was Apple’s first major success that changed technology and truly changed …show more content…

This device could store over 1000 songs on a computer that could fit in someone’s pocket. The iPod was a huge success for Apple that brought them more wealth and more recognition. “The success of the line led the Apple created the iTunes store. The store worked with the iPod and allowed users to company to change its name in 2007, from Apple Computer, Inc., to Apple Inc” (Alba). This innovative product was a major success for Apple that convinced them to create more small, hand-held devices. When Apple changed their name, it reflected on how they were widening their types of technology and what they were going to do in the future. Perhaps Apple’s most innovative device of all would be the iPhone. In 2007, Apple released the first iPhone. The iPhone was a device that could be used for many different purposes. “It featured a touch-sensitive screen and combined a wireless phone, a music and video player, and mobile Internet and e-mail capabilities” (Alba). The iPhone was very useful for people. It was as if multiple devices had combined into one, small phone. The iPhone was a huge success that made Apple lots of money. Many people liked the iPhone because it was innovative and helpful in their

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