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A Strategic Analysis of Apple Computer, Inc
Four competitive strategies for Apple
Apple's industry analysis
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The Apple logo was derived from the biblical story of Adam and Eve. Moreover, the bitten apple represents the fruit from the Tree of Knowledge. Therefore, the Apple logo symbolizes knowledge (Redding, 2014). Product Identity: The i in Apple products (i.e. iMac, iPod, iPhone, iPad, iTunes, iCloud, iOS) stands for: internet individual instruct inform inspire (YouTube.com, 2006) Apple’s brand is worth $145.3 billion dollars (Badenhousen, 2015). The company was the top brand on Forbes’ list of the World’s Most Valuable Brands for a fifth straight time in 2015. Apple is worth two times as much as any other company on the entire planet, but spends only a little over a billion dollars a year on advertising which is a third of what some other electronics companies spend (Badenhousen, 2015). The company relies on its loyal following of fans to promote its products. In the past 15 years, Apple has revolutionized four electronic industries, iPhone, iPad, iPod, and iTunes (Badenhousen, 2015). Apple and Education: “We believe that technology has the power to transform the classroom. It can pave new ways of thinking. New ways of sparking ideas. Yet the foundation never changes: A dedication to learning that’s always been part of our DNA. We’ve been proud to work alongside educators and students to reinvent what it means to …show more content…
Customers will be able to experience Apple’s exclusive technology and software that is unsurpassed by the rest. By collaborating with some of the top learning organizations in the world has enabled us to fill this device with content that is fortified by the Apple brand which is reliable, innovative, and resilient. Individuals as well as educational institutions will benefit from an exceptional learning device which will offer access to programs that lead to a wealth of endless learning and growth
Apple Inc. uses the Apple brand to compete across several highly competitive markets, including the personal computer industry with its Macintosh line of computers and related software, the consumer electronics industry with products such as the iPod, digital music distribution through its iTunes Music Store, the smart phone market with the Apple iPhone, magazine, book, games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device, and movie and TV content distribution with Apple TV. For marketers, the company is also establishing a very strong presence to rival Google in the advertising market, via its Apps business and iAd network
Meticulously crafted image of Apple products as a unique and unrepeatable product contributed to the fact that it has become almost a cult object. In 2011, according to the rating of research agency Millward Brown, Apple TM has become the most expensive brand in the world, which has been estimated at 153.3 billion dollars.
I think technology is a key component in the classroom, especially for our students to become prepared for the 21st century. In this course, I learned so much for my 2017-2018 4th graders. I have created four products to increase student engagement with the use of technology. Nearpod and Edpuzzle for two different reading lessons, a QR Code lesson for Social Studies, and a Flipped Classroom lesson for math. These products are interactive, exciting, and resourceful.
Overall, Apple has a creative way of marketing to the millions of people over the world. Their creative marketing coupled with their unique product meshes together to form a multi-billion dollar company. If Apple keeps using their exclusive style of marketing to a younger “hip” generation then they will be Apple customers for life.
Apple Inc, founded in 1976 by Steve Wozniak, Ronald Wayne, and Steve Jobs, headquartered in California is a multinational technology giant. Developing, designing creating consumer electronics, computer software, online services. Well-known for the iPhone, iPad and Mac computers, Siri and the IOS operating systems which transfers and sync on all apple devices with just one click. Consumers like myself are fascinated with all things Apple. Apple fashioned an assortment of deceives and programs that are not only visually cool but also easy to use and makes my life easier. Apple is significant to me since my Blackberry crashed twice (I lost everything), Apple’s Icloud stores all your information in one step in the cloud. Imagine the world
emerging or new market. It can originate from new technology or new market opportunities (Eliashberg, J., Lilien, G. L., & Rao, V. R. 1997). Literature defines product development as exploiting an untapped market opportunity and turning it into a value product for customer satisfaction. Development and introduction of a new product requires extensive research on understanding customer needs, market structure, emerging trends and analysing the internal & external competitive market environments. To evaluate customer satisfaction previous researches provide strong relationship between customer satisfaction and product quality, product features and value for money. ***
Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. From then Apple has been able to grow its business into one of the most prominent company in the world. Apple Inc. is an American company that creates software, cellular phones, computers and consumer electronic products as well. Some of the Apple products most recognized products are the iPod, iPhone, Mac, and the recently new iPad. They have established over 300 retail stores in about 10 countries around the world. Many people do not know this, but also service numerous of computer software, such as Mac OS X operating system, Final Cut Studio, Logic Studio, iOS, which is a mobile operating system that hosts
Apple is one of the biggest technology companies around the world, if not the biggest, in revenue, assets and manufacturer. According to Apple 's reports (Form 10-K), the company 's products include iPhone, iPad, Mac, operating system software, application software, different services, and other products. The company distributes and sells its products through retail stores, online stores and third parties.
Apple computer, Inc. is one of the largest tech companies in the world. The company was established on April 1, 1976, and incorporated on January 3, 1977. Apple computer had been using this name for the first 30 years then removed the word “computer” on January 9, 2007. Apple has produced a lot of innovative products and has successfully become one of the top leaders in the field of technology. Apple itself produces hardware which includes Macintosh computers, iPods, iPhones and iPads. In order to support their own hardware, Apple has also created software including Mac OS X operating system, iOS mobile operating system, iTunes, a professional photography package, a suite of professional audio and film-industry, final cut studio, logic studio and music production tools (Wikipedia, September 2010).
Apple Inc. was established by Steve Jobs and Steve Wozniak on April 1, 1976 as a computer designer, developer and seller company. However, the company shifted its focus from only personal computer to include other consumer electronics such as portable media player and mobile phone in 2007. Apple Inc becomes one of the most popular makers in its field since it seems that its popularity has increased according to a report on www.statista.com that Apple Inc’s products sales was generally increasing throughout the first quarter of 2006 to the first quarter of 2014. On the one hand, it has increased its revenue from about 14 billion US dollars to more than 170 billion US dollars in 2013. All in all, the company is highly successful corresponding to its products’ development and their sales growth in world’s market.
Do you ever think about how much technology has changed the way we work, learn, play, and even think? Technology is a major beneficiary to society; especially in the classroom where we get the opportunity to learn and grow. In recent years, schools have begun implementing tablets and other devices in the classroom to better student’s education. The use of technology in the classroom provides more of a personalized learning experience and gives students a widespread availability to engage in learning. Technology is necessary in today’s modern globe, it is basically “the pen and paper of our time and the lens through which we experience much of our world” (Warlick, 2013). Technology is not just considered the “internet”, it is so much greater than that. Overall, it enhances the quality of education and engages students deeper than ever before. With all the significant gains, why would people argue that technology hinders students more than it helps? Critics may try to repute the use of technology in the classroom but I believe what really matters “is the way we use it, the context that we use it in, and the learners who we use it for” (Chong, 2012).
Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.
The Apple brand name is a household name, the brand value of Apple, Inc. improved to $13,724 million in 2008 from $11,037 million in 2007 (Datamonitor PLC, 2009). Apple is different from its competitors because it produces high quality products, its products are also unique and attractive and this has helped to increase its market shares. Since Apple is known globally, 54% profits come from foreign markets (Datamonitor PLC, 2009). Apple products are easy to use and carry around, majority of its products are light, small and very easy to carry around and it has a major advantage of product diversity, there is something for every one of all ages.
Eventually, Apple introduces the iMac. The iMac made computing over the Internet simple and affordable. “With the introduction of the Internet, Steve believed that people would use their computer differently.” (Saddleback 18) With the introduction of the iMac, people were now able to actually make a use of their personal computers by having access to websites,programs and e-mail. More people were now able to use computers for work, education, research and even for entertainment. The creation of the iMac led Apple to a whole new direction,the creation of new innovative
Mission Statement: As an educator I will provide for students the opportunity to make a positive difference in their lives to help them accomplish unexpected goals. I will enhance learning to support my students in achieving their highest potential by integrating technology into the curriculum. I will integrate conceptual technology learning techniques that will implement concrete knowledge of technology that will emphasize mastery of understanding. Through committed support from educators, faculty, staff, parents, and the community, I will advance learning to support my students. This will allow students to become confident, creative, motivated, technology-ready students. I will provide leadership to achieve these standards of excellence each student deserves for a technology driven society.