Apple Ethics Case Study

Ethical and social responsibility concerns have become central to our Western societies. In a world where these two elements take a place predominant where the government seems increasingly withdrawal in a growing number of areas. Now, attention is focused on effect on private corporate to raise the bar of ethic and social responsibility. Corporate power in fact implies the development of their responsibility, and increasingly, civil society expects companies to act responsibly. In addition, companies seem, to some extent, aware of their responsibility as stakeholders of companies in which they develop their activities now around the society in a way to succeed in a sustainable environment. There is also a change in perspective of the company realized that ethics is not necessarily an enemy that must be fought for putting roadblocks in the path of profit but can be reconciled profitability. Corporate ethics is characterized by pragmatism and comes in different spheres of activity of the company: human resources, marketing, procurement, etc. It must be the result of an internal dialogue within the company but also between the companies. Let review the sphere of work ethic and community responsibility for the corporate Apple.

1. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.

Company shall in particular more aware of the effects of human action on its environment and realize that technological progress will not be ability to solve all the damage caused by human action. The company apple, in this 21st century has a powerful action in society with power to harm through i...

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...ng its prices, which allow the brand to keep its reputation as quality product and upscale while touching an even wider audience. The disadvantage of Apple products is that they are quite expensive, many buyers would benefit from Apple quality, but turns eventually to other competing brands due to the high price.

The iPhone is one of the world's bestselling smartphones, but it could probably win more market share if its price fell. However, It must find the right balance price and quality as it attempts to do so to become more accessible.

Second, Apple could also allow greater freedom to users of the phone example by making available to iPhone Flash technology, which would improve the navigation web or allow a greater number of free applications. In definitive those marketing strategies will sets it apart from its main competitors, especially Samsung and Nokia.