And Johnson Case Study

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Karishma Patel Karishma Patel

Johnson & Johnson comprised 155 autonomous subsidiaries operating in three healthcare markets: consumer product, pharmaceutical products, and professional products. Each operating company is responsible for preparing its own plans and strategies. Johnson and Johnson have no corporate strategic plan; their strategic plan is the sum of the strategic plans of each of the 155 business units. The company is organized on principle …show more content…

When does the Executive committee focus on revision to the profit plan and the second year forecast? What activities & information lead upto the June revsion?

During the year, budget performance was monitored closely. Each week’s and monthly, sales revenue performance figures were sent to Herb Stolzer by Roy Black. Roy Black also sent a monthly management report to Stolzer that included income statement highlights and a summary of key balance sheet figures and ratios. All information was provided with reference to (1) position last month (2) position this month (3) budgeted position. The accuracy of budget projections was also monitored during the year and formally revised on three occasions. The first of these occasions occurs in the March meeting of the Executive Committee. Each Executive Committee member is asked to update the Committee on his most recent estimates of sales and profits for each operating company for the current year. Herb Stolzer is dependent on Roy Black to provide this information for Stolzer’s review prior to the March …show more content…

The top executive does looks the budget with alignment of the strategic plan of Cordis but most of the work is done by the manager and mid-level executives.

7. A major issue is how the budget process impacts the well-publicized innovation at Johnson & Johnson (in this case at Cordis). Is innovation suppressed or enhanced? Is there organizational learning going on and how and where does it occur? How does this relate to innovation? Do you see any evidence that innovation is encouraged or suppressed?

In one of the conversations, Black communicated that Cordis have authorized more projects than the company can ever handle, and have drawn the work out over too long a time. The way to go is fewer projects, sooner. This conversation emphasizes that research is that top priority and at any cost they do not want to cut the budget for research and development. However, they do want to prioritize the top research product, and work on a few at a time to get a quicker result and that’s an operating stand, very good point to improve efficiency. No, the innovation never suppressed, but the other allied departments who support the sales and manufacturing may be demotivated by lack of attention towards

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