Analysis of an Advertisement
Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a bright, sparkling diamond ring that stands out. Underneath of the woman are pictures of four different styles of the diamond right ring. In the middle of the four pictures is the text “YOUR LEFT HAND LOVES CANDLELIGHT. YOUR RIGHT HAND LOVES THE SPOTLIGHT. YOUR LEFT HAND DECLARES YOUR COMMITMENT. YOUR RIGHT HAND IS A DECLARATION OF INDEPENDENCE. WOMEN OF THE WORLD RAISE YOUR RIGHT HAND.” After those words are the company’s slogan “A Diamond Is Forever.” The pictures, text, and slogan of this advertisement work together to make it one that affectively captures the audiences’ attention.
The purpose of an advertisement is to sell a product. Clearly, a person flipping through the pages of a magazine will be captured by the sparkling diamond and bold text. The advertisement is simple rather than one that is complex and difficult to understand. And the designer of this ad knows this. There is nothing more appealing to a woman than a sparkling diamond. The sparkling diamond catche...
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...her eyes is mesmerizing. For any male, this would pull them right into the ad. Hoping to get the same look from his significant other, he would purchase a diamond for her. Also, the ad demonstrates a diamond as being a symbol of love. By talking about candlelight and commitment, romance and love is brought into perspective. The picture of this ad reminds men that diamonds are what every woman wants and that their love will last forever with a purchase of a diamond.
When a reader looks at this ad, he or she is likely to be stunned by it. Its simplicity makes it easy to read and understand. Its boldness grabs your attention. And its slogan allows you to identify with its message on a personal note. Not only does the picture on the ad make diamonds look beautiful and elegant, but also the text and slogan make diamonds seem exotic and powerful.
The second thing you notice in this ad is the spokesperson. It’s a nice looking, slim-shaped White lady. She’s dress in a gold short dress and also very pretty. She could attract attention from anybody of any sex or race, but I believe she is try to grab the attention of young white teenage men. I think they are trying to say that if you smoke these cigarettes you could get a woman like the spokesperson in this ad. Some people like things that represent beauty, and that she is, and she also represents the cigarettes. She’s carrying a carton of these Turkish Gold Camel Cigarettes and in a way it looks like she is trying to sell these cigarettes. They also have this glow of light around her and the box cigarettes next to her. Something else I notice is that the lady is dressed in like clothes from the 60’s or 70’s. Although these cigarettes have just hit the market, they try to use the mature look to make you feel like it’s something that’s been around for a while.
The demand-side of this cartel was primarily driven by advertising and in 1948, its world-renowned statement of “A diamond in forever” won over consumers like nothing had ever before. This associated an idea of a diamond being an “heirloom”, decreasing the chances of the resale market of diamonds booming. They were seen as “priceless”, similarly to love: something that is just immeasurable. De Beers ingeniously lead consumers towards buying their most fancy and rare cut of diamond to act as the talisman for love for their “female associates”.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
Slogan "A diamond is forever" echoes durability and appeals to the emotional attachment of the owner to the stone.
...n every shape and size, good and bad, encompass the journey of a diamond. But, the final destination of a diamond is in the form of a ring- promising a lifelong commitment in the first world tainted with the blood of third world grief.
Out of all the earth’s major natural resources, diamonds are the most sought after and most mysterious. Throughout history, the virtuosity and resistance of diamonds have caused fighters and lover’s great pain and happiness. For centuries, the value of the diamond commodity became increasingly popular. However, it wasn’t until the mid 1900s, when diamonds permanently made their signature as the world’s most indispensable symbol of love and affection (Howard, Vick 2008). Soon after, diamond rings became the 21st century standard of engagement rings. Without a doubt, everybody in society knows how valuable this commodity is. Nonetheless, what truly makes this commodity more valuable are the stages it goes through from the diamond mines to th...
In many cultures finding your identity is hard. It is even harder to not be labeled for what you look like in society. Currently, people have changed the way that they judge each other and are judging everyone based on the idea of their ethnicity. As I grew up, who I was as a person did not matter because everyone did not bully me based on the color of my skin. I assumed I was just like everyone else. Although when I became a teen things changed. After 9/11, my race and ethnicity mattered more and people treated me differently because I was labeled as a Muslim.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
This essay argues that the sparkle in diamonds is not necessarily what it appears to be, because it is based on a general misperception that diamonds are a scare commodity and therefore valuable. To establish whether or not “the price of diamonds is too high,” it is important to understand the history of what determines the price of diamonds.
The signs employed within the ad and the connection between signifiers and the signified were subjective and based on cultural representations. The denotative and connotative meanings that a message represents along with ‘doctrine of sign’s’ known as iconic, indexical and symbolic dimensions engaged by the advertiser to send ideology and mythical messages within the Katy Perry ad, such as wealth, authority and beauty are desirable and this can be attained if you buy this perfume. On a border and more thought provoking ideological level, the ad could perhaps interpret the message of freedom, prosperity and justice that women have culturally fought for throughout history. The basis of the selling pitch of the advert is sex, beauty and wealth. A contradiction perhaps, is an alternate meaning with the syntagm “Own the Throne’ intentionally placed underneath her genital area with Katy’s legs crossed. This may signify a deeper meaning that she is truly the one that ‘owns’ her sexuality not the advertiser. It is crucial advertiser’s understand that accomplishment of linguistic and non-linguistic communication is a result of the integrated system of cultural norms that allows potential buyers, to organise their world and give collective representations. In order to permit the reader to receive and successfully decode the
The number of seriously ill patients admitted to our government hospital has increased steadily over the last few years, and overcrowding of the wards and department is now a common scenario. Some of this congestion is a result of the number of patients receiving care is drastically increasing, health care professionals providing that care is consuming heaps of time, and often, people visiting patients in the hospital. Overcrowding may affect patients' symptoms, clinical outcome, and satisfaction. It can also affect physician's effectiveness, causing frustration among medical staff. It may even contribute to violence on the wards. To add on, one of the most common myths about overcrowding is the
Around the world, especially in the United States, it has become an accepted cultural norm that any marriage proposal must include a diamond. However, many people are oblivious to the history behind the exchange of rings and the diamonds they include. The desire for couples to represent their love for one another with a diamond ring unintentionally promotes corruption on many levels. Not only are these diamonds the product of a business with unethical and immoral beginnings, but also, their alleged significance is a fiction created by these diamond businesses. The history of the diamond industry is overflowing with immoral deals and exploitation. In addition to concern about the history, consumers should have trepidations
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
In conclusion, the of motivation factors have a strong influence on job satisfaction resulting in any positive feelings that accompany human, who is trying to keep this state as long as possible, which leads to further efforts.
E- Commerce is a phenomena that is emerging rapidly between businesses all over the world, and it has affected the businesses at all sizes in many aspects.