Analysis of Music Video

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Analysis of Music Video

Aphex Twin – Come to Daddy

This Aphex Twin video is certainly one of the most dissimilar music

videos that I have studied. It intertwines elements of different

genres, to create a video so different to reality; it shocked the

nation when released. The director, Chris Cunningham, wanted to make

an impact with this video which he did with great style and

distinction.

Story/Narrative

The video starts with quite a gentle and sombre feel to it, where you

see an old woman walking her dog. The dog however is not the small,

yappy dog you would expect a old lady to own. On the contrary, it is

big and looks rather aggressive. This could be a subtle tie in with

the rest of the video, as it reflects the nature of what is about to

come. The old woman comes across an old, abandoned television set in

the middle of a block of flats, which creates a scene of tension as

the music in the background changes pace and pitch. The dog starts

barking at the television, which is shown in a mixture of normal and

slowed down time. You can tell that something is about to happen, as

the mood has just completely changed. It went from peace and ambiance,

to fast paced and heavy music. You then see a head appear in the

television, which looks faintly human; just distorted. At the same

time you are shown a group of young girls in another part of the town,

however their faces are different to what you would expect a pre teen

female to look like. They all carry the same or at least a very

similar face to the one seen in the television. The video continuously

switches between these two scenes. As the video progresses the old

woma...

... middle of paper ...

...od picture of what this creature looks

like. When the old woman is watching the evil face in the television,

you get many high shots of her, which gives you a feeling of

superiority over her. As this woman is terrified of what she is

seeing, you would get the idea that you are greater than her. As well

as high shots, there are also low shots being featured in this video,

mainly of when the camera looks up at the flats. You get a feeling of

inferiority towards them, as if they have cornered you and the

monster/man is about to attack because of this.

Come to Daddy’ features many qualities that makes it stand out from

the rest of the music video industry. This is mostly down to the

directing skills of Chris Cunningham, and also the editors that

created the sense of horror and uniqueness that this video sent

across.

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