Analysis of Advertisement

Analysis of Advertisement

The first advert is of 'L'Oreal', is evidently publicizing an item for

coloured hair. It is a famous and an eminent company, that aims to

sell its' wide range of products to women who are sophisticated,

intellectual and interested in fashion, and who also probably have a

high disposable income.

The brand name takes up about 15% of the advert, which highlights its

importance. 'L'OREAL' is written in large bold, block letters so as to

familiarize the customer with the brand name immediately. The capital

city, 'Paris' is written on the bottom line of 'L' in 'L'OREAL' and

underneath the brand is the term 'PROFESSIONNEL', bold and white

against a jet black background. It is spelt in French which again,

emphasizes the significance of the country it originates from, and in

this case, France. France is known to be the capital of cosmetics and

beauty. The company is clearly shining light onto this fact so

customers are more encouraged and lured on to buy the item.

Below is the phrase "The greatest hairdressers use a unique hair care

system for colored hair". It is in bold and is spaced out across the

page, taking up two entire lines. This is done to catch the customer's

eye. "Greatest" and "unique" add to the effect and persuade the

customer that their products are indeed the best, and one of their

kind. This strongly encourages the customer to buy the product.

Below the phrase, is an image of the product. It is apparently

enlarged, so as to glow out its significance. The silver cap and the

bronze skin of the product shine out from the beige background. "Don't

leave the salon without it" is almost like a com...

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...e phone. His eyes are also a light shade which adds to

the color. The way he is smiling, also sort of creates a sense of

easiness and it seems as if he has an air of superiority about

himself.

Both of the adverts are victorious when aiming at certain target

groups to buy a specific product. There are pictures of models in each

of the adverts, which make them seem more real. The use of colors,

fonts, different shades and powerful vocabulary in both adverts, all

put weight onto the persuasion on the customer to buy the merchandise.

The brand is always clearly presented and important information is

always bought to the reader and so this is why I came to believe that

both adverts are successful in advertising and selling their products

to their own specific target groups with the use of various different

techniques.