Analysis Of Starbucks, Apple And Steve Jobs

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Introduction:

I choose to write about innovation stories because there's a many interesting and successful stories that we can learn from it , and see how the owners of this story may have suffered, and they arrived to these successes. I will write about Starbucks , Apple and Samsung companies " because they let customers be able to experience many different new types of products and services that doesn't present before (Herring, 2011).
We need to know that these success stories did not come from a vacuum, and behind every big success story there are many events , difficulties and problems faced these people to arrive to this success.
Every success story result from difficulty and discomfiture at first , Tripping and falling into the difficulties and radical change in direction is the beginning of the road to success and excellence, wealth and fame (Crawford, 2013).

Starbucks and Apple:
There is a common factor between these two companies and this factor is that these two companies have begun creativity and introduce new products to customers were not found previously, but this creativity stopped for a period of time and then knew how to regain their creativity (Herring, 2011).
Apple stopped for innovation and produce new products and submit them to the market after CEO, Steve Jobs left the company in 1987 where he remained away from the company for 10 years, causing the company to lose its capacity for innovation and creativity (Herring, 2011).
The challenge was that Steve Jobs will face is how to restore the company through innovation and restore a culture of innovation in the production of new goods and was this culture is to combine the ideas and technology that Steve Jobs described as "gravitational force" to cre...

... middle of paper ...

...y wants to convert users of the iPhone and iPad loyal to Apple for the use of smart phones of the company by spending huge sums of money on the marketing of upcoming mobile devices, including the Galaxy S4 (Reuters, 2013)".
"Uncover new smart phone Galaxy lot of uproar among the people in New York because of the phone includes high technology not seen in the world before. Such as control person video by moving his eyes (Reuters, 2013).
Samsung estimated annual earnings from operations for smart phones increased 53% to reach 7.7 billion dollars, as its biggest technology company in the world in terms of profits (Reuters, 2013).

References:

Herring ,S (2011). Sparking Innovation through Learning.

Crawford ,A (2013). Why the Best Success Stories Often Begin With Failure.

Reuters ,T (2013). Samsung success story: More about marketing than innovation.

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