Analysis Of Rusty's Barber & Style

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Rusty’s Barber & Style is a traditional barber shop, centrally-located, in the small, close-knit community of Gruetli-Laager, Tennessee. Rusty’s Barber & Style is one of the most important businesses to the average person living nearby, and is a well-known name across the entire county. Serving the community by providing low-cost haircuts and an enjoyable experience is a key goal of Rusty’s Barber & Style. Also, giving back to the community through fundraisers and local charities is never overlooked. Rusty’s Barber & Style sets itself apart from other barber shops by offering a unique, warm, funny, and enjoyable experience along with the products and services offered to the customer that simply cannot be matched by the competition.
Rusty’s Barber & Style sells to the average working-class person who wants to look their best for their job, the weekend activities, and any other event. Products and services offered include haircuts and styles for both men and women, tanning beds, along with tanning lotions, …show more content…

Most men in Grundy County have a production occupation, hired by privately owned factories (source: Grundy County’s website). Working overtime in that industry is common, so many customers are looking for the time convenience appeal of having their hair cut for them, plus the professional look expected by employers. After working long hours, having someone to talk to and joke with is a great added benefit. Rusty’s Barber & Style serves this need very well, providing both the haircut along with the humor needed to make a long day end on a good note. Older men who are retired enjoy having their hair cut and talking to someone. The customer is primarily a younger male, but men and sometimes women of all ages, “from 2 to 92,” regularly have their hair cut, according to Rusty. Additionally, those willing to purchase a professional haircut service are, basically, those who don’t trust themselves cutting their own

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