Analysis Of Nike

Marketing mix is a business tool used in marketing and by marketers. It is often associated with the four P’S that are price, product, place and promotion. As we know, promotion is one of the four P’S. What we understand about promotion? Promotion is defined of all the methods of communication that a marketer may use to provide information to different parties about the product. Besides that, promotion comprises elements such as advertising, public relations, sales organization and sales promotion. Apart from this, promotion is also known as communication. We cannot deny that promotion decisions are those related to communicating and selling to potential consumers. After a long discussion among all of our group’s members, we would like to select an existing product that is Nike (Sport Wear) to do a marketing situation analysis report.

One of the promotion tools for Nike is sponsorship. According to internet, in 1969, the founders of the company (Bill Bowerman and Phil Knight) choose a young athlete named Steve Prefontaine to wear their Nike shoes. Besides that, Nike has signed top athletes in many professional sports to endorsement deals in order to further promote their products. Apart from this, Nike is also known by sponsor agreements with some of the world most famous football clubs. Furthermore, Nike also sponsors cycle racers from Discovery Cannel, the Indian Cricket team. Nike also sponsors various minor events including Hoop It Up (High School Basketball) and the Golden West Invitational (High School Track And Field).

The next promotion tool is advertising campaign. Throughout the years, Nike had made a lot of successful advertising campaign through the hard work of their many agencies. Most of the successful advertising ...

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...he customers for hours everyday. The last objectives are to increase sales volume and customer’s loyalty towards Nike’s products.

Positioning statement is a marketing strategy that aim to make a proposing business gain a distinct, competitive ‘position’ in relation to the competition. The positioning statement for Nike is to bring inspiration and innovation to every athletes in the world.

Promotional strategy for Nike is to sponsor professional athletes, colleges and professional teams first and foremost. This is a big industry that is the potential for great revenue. To better satisfy customers needs towards Nike product, Nike introduce Nikeid that mean one can go into the Nike’s website and select any product that they want and then personalize it according to their own preferences. This is a great promotional strategy to reach and please everyone in the world.