The food that was selected is Nestle Fitnesse Chocolate Breakfast Cereal. The cereal was packed in an aluminium pack, sealed before placed in a sealed box. The ingredients that were available in this cereal were stated in Table 1. Ingredients served beneficial purposes in food as they will determine the nutritional value of the food. Ingredients also will provide various sources for nutrition such as carbohydrate, protein, lipid and also vitamins that are needed for our body besides help in monitoring the intake of the healthier products.
Product Ingredients
Nestle Fitnesse Chocolate Cereal Cereal grains
• Whole grain wheat (gluten) 48.2 %
• Rice Sugar Malt extract
• Malted barley (gluten)
• Tapioca starch Minerals
• Calcium carbonate
• Zinc oxide
• Reduced iron Glucose syrup Cocoa butter Whole milk powder
• Cow’s milk Fat-reduced cocoa powder Cocoa mass Emulsifiers
• Monoglycerides E471
• Soya lechitin Iodized salt
• Sodium chloride
• Potassium iodate Stabilizer
• Trisodium phosphate E339ii Palm oil Tocopherols Vitamins
• B3
• E
• B6
• B2
• B9
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One of the sources of cholesterol are from palm oil. Palm oil is an important and versatile vegetable oil which is used as a raw material for both food and non-food industries (Green Palm, 2014). Palm oil contains various fats, vitamins and nutrients. It does not contain trans-fatty acids, which are often found in oils that have been hydrogenated. In palm oil, beta-carotene, which is a type of vitamin A are anti-oxidants that can strengthen the immune system and can reduce the risk of cataracts, heart disease and cancer. Beta-carotene is also can improve eyesight because of the potential that can be converted to vitamin A can help produce rhodopsin, the visual pigment in the retina eyes. Palm oil is a source of energy and very good diet. Palm oil is also free of cholesterol because it does not require hydrogenation process to extend its
Nutri-Grain cereal bars were created by the Kellogg Company and first introduced in the 1970’s Australia. They were later introduced to the United States and other countries. As more women began to work outside the home, the ritual of a family breakfast became obsolete as many individuals turned to quicker solutions for breakfast. The Nutri-Grain bar soon became popular as the on-the-go snack during the 1990’s. The cereal bar also comes in a variety of flavors that kids love, from blueberry to strawberry yogurt and has the texture a soft, homemade cookie. This television commercial centers on the theme of fostering a relationship between today’s kids and nature (see Appendix A). As the youth of today spends more time in the electronic world,
Another thing that consumers need to pay attention to is the high content of sugar in these cereals. Going through the labels of the boxes of the cereal is crucial to our health. Consumers need to follow what’s on the label, especially the serving sizes, because it is the right thing to do for health reasons. Eating more than the required amount can lead to bad things like diabetes and other health concerns that only we can control.
Almost everybody knows the negative effects bad cholesterol has on the body. Bad cholesterol has to do with low-density lipoprotein’s molecular transport deposits that thicken in the walls of the arteries hindering the flawless passage of blood affecting the atherogenic status of the arterial walls. But not everybody fully appreciates the important role cholesterol plays in the body. This non-soluble, waxy substance is essential to aid in the building of membranes, the manufacture of bile, strengthening of cell walls and nerve sheaths, and in the production of hormones.
Dietary Factors in Preventing Heart Disease As coronary heart disease is the leading cause of death in the UK, more attention should be paid to preventing the disease. Many patients suffering from heart disease realise that it was mainly caused by their diet. Research has shown that elevated levels of LDL cholesterol are associated with increased risk of heart disease. “ Studies indicate that for every 1% elevation in the bad cholesterol there is a 2% increase in risk of heart disease” (A leaflet on heart disease.)
Although United Cereal’s products are diversified into many different types of foods and beverages, its main source of revenue remains the breakfast cereals market. The real challenge of this market is clearly seen in the European market, where the national tastes and breakfast traditions vary between countries. As a result, its approach in Europe is more complex than in the United States, which causes higher costs and slower processes.
Racial discrimination is one of America's major issues today, and it has been since the start of this country. A great deal of people are not aware of how much racism still exists in our schools, jobs, and throughout society. Although segregation is such a vast problem, there are numerous multicultural marriages and families, and it is becoming more common to see them. These families should not be an issue since they are becoming more ordinary, but unfortunately, they still spark controversy. There was a Cheerios commercial that aired during the Super Bowl in 2013, and it received many negative comments. The commercial showed a mixed race family, where the mother was white, the father was black, and the little girl was mulatto. What was meant
John Harvey Kellogg wanted to cure “Americanitis”, which was the stomachache caused by the typical American breakfast. This breakfast consisted of sausage, fried ham, beefsteak, bacon, with whiskey and salt added on top. He decided to build a tiny health center that helped American improve their heath. In that center, he provided tips for healthy eating, and exercises. He did not allow fats, salt, or sugar in his clinic. In 1894, he took a trip to Denver, where he met an entrepreneur who invented a cereal made of shredded wheat. This inspired Kellogg to take this idea back home, and share with his brother, Will. Kellogg and his brother began to experiment, and created many cereals. They then met C.W. Post, and decided to collaborate and were eventually called themselves The Big Three. They invented 108 different brands of cereals. In the 1940s, they began adding a candy coating to the cereal. The Big Three controlled about 85% of the cereal market. The public’s enthusiasm for cereal grew drastically because women, who had children, had more time in the morning. Although convenience was the key to starting the day, the Big Three could not control the breakfast table without being finessed.
Although NRFC believe estimation of pizza sales could base on Contadina pasta's 24% market-penetration rate, more conservative calculation should take different ranges of penetration rate into consideration. By choosing three possible penetration rates of 5%. 15% and 25%, the estimated results are demonstrated in Exhibit 1. In all three scenarios, kit only concept will not make up to company's expectation. For kit and topping concept, only if penetration rate reach to 15%, launch decision could be supported.
“For the first time in the history of the world, every human being is now subjected to contact with dangerous chemicals, from the moment of conception until death.” Why do people consciously consume unhealthy, processed foods which big corporations in America distribute? These foods can lead to potentially harmful affects on the human body. So why are these risky products sold and consumed? The main reasons are because processed foods taste great and companies make large profits from these unwholesome products. General Mills is the 6th largest food company in the world, and uses genetically modified ingredients, preservatives, and artificial flavors in their products. The product that will be analyzed will be the tasty, mouthwatering breakfast favorite, Reese’s Puffs.
It is found that the positives of palm oil production are that the palm oil contains vitamins and is low in cholesterol which causes the lowering in cholesterol levels in humans. The palm oil is essential to the making of products including the cosmetics and cleaning agents. It can also provide the solution to poverty as $3000 per hectare of returns is provided. Also, it is found that the negatives of palm oil production are it results in the destruction of rainforests due to deforestation, it can cause extinction of species with 50% of decreasing for the orang-utan population, and it raises social issues with the loss of income and the dependence of the large plantations
A Competitive Audit of Nestle's Milo. I plan to produce a SWOT analysis, PEST analysis and a Competitive Audit on Milo. This is because I’m going to need to produce a good analysis of the market place, if I intend to create the best marketing strategy. This is important because there are a range of options available when creating a marketing strategy. Without these analytical processes, I will not be able to identify, which strategy is appropriate.
PepsiCo discloses their stakeholder engagement as a contribution towards sustainability. As part of the company social responsibility and sustainability strategic planning, the company has put in place strict policies to guarantee a long-lasting relationship with all its stakeholders. According to the company website, ‘PepsiCo has established a strong relationship with NGOs and routinely engage them to leverage their areas of expertise or interest to help shape their CSR processes and tracking methods. These relationships have helped to better identify sustainability priorities that supports both the business model and the expectations of the stakeholders’ (PepsiCo 2013). PepsiCo invests mainly in activities linked to their chain of management, they totally applied Kramer and Porter’s ideas. Porter explains that businesses are socially responsible today because they realized that socially responsible activities build and develop credibility, integrity, and give competitive advantage.
Market opportunities for breakfast cereals is vast, some segments of the market have been neglected, most notably that of the over-50’s. Insightful presentations were given at the “Older, Richer, Wiser” Conference that would suggest the over 50’s market segment is targetable.
6. Nestle focused more on customization instead of the then resounding and domineering globalization. They believed in customizing a product to suit a local niche one market at a time. That way new product failure rate remained minimal and New product Development grew significantly. This process is referred to as local adaptation by the writer.
Audit. This may not help the sales of Milo as it does not state where