NIVEA in shower skin conditioner TV commercial in Thailand in 2013
This commercial is promoting NIVEA in shower skin conditioner product to young women to increase their attractiveness. In the beginning, a woman tries to get a man attention by gently stroked her body parts. She does many movements tempt to draw the man’s attention. Unfortunately, the man sweeps aside and shook his head by telling her that he is not attracted. He then uses a car key and does a shooting action, intended to express that the woman is failed from getting his attention. After that, the woman goes for a shower. The screen freeze for a second on the NIVEA in shower skin conditioner saying that the woman is going to use it. The woman enjoys the bath, and then she applies NIVEA in shower skin conditioner to her body. After applying to the whole body, she
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This advertisement clearly reflects the importance of the physical appearance of women. NIVEA is creating a belief that women need to take care of their skin to attract attention. It also tells the audience that using this product can achieve their ideal look. Without this product, their skin will remain dull and loose.
In this advertisement also implicates that women should pursue men aggressively. If a man does not show interest, a woman should become proactive to get the man’s attention.
Pantene labels against women Philippian commercial in
This ad in particular promises “improved softness”. The problem with this claim is that it is unclear to what extent the product may have on its customers. Will the person wearing this product find themselves looking as if they’ve had professional work done, with no fine lines in the skin, or will the person only seen a small difference in their appearance? The word “softness” is also unclear. The word could mean a number of things, such as smooth complexion or evenly toned face. Does this mean the targeted woman needs to have silky soft skin, and if she doesn’t, will this be the product that solves her “problem”? It most likely will not be nearly as drastic as it might seem to me. The advertisement also promises “sublime bronze”, “instant summer glow”, and “blurred imperfections”, all of these claims are too general for anyone to decipher exactly to what extent this product works. This advertisement hopes that by using these words and phrases, women who are insecure about their “imperfections” or white, dull, skin, will buy this new product.
The commercial’s main focus is interviewing people of all ages interpreting the phrase “like a girl.” The female director asks the first young woman to show what it means to run like a girl, at which point the teenager begins to jog in place, moving her arms indiscriminately, and making sure her hair stays just so. The director asks the same thing of a young woman, a
This advertisement displays the logical fallacy of hasty generalization by displaying negative connotations to both genders. It shows the woman as being incapable of controlling herself when the man
Through the application of physical appearance, audience and text the ad unfortunately paints women in a negative manner. The ad employs tactics that reel society into believing that women must put a man on a pedestal in order to gain his admiration. Women have the right to be treated equally and deserve to be represented in a positive light so the culture can fray away from following beliefs similarly portrayed in this 1930s advertisement. We must teach the next generation that although it is in our nature to nurture those around us, there are no boundaries or restrictions for women to excel in society for the
The target market would be women who require the essential night cream in order to stay looking young. In today 's world women crave the idea of looking young for a longer period of time. The idea of this ad is for women to see a beautiful woman with amazing looking skin and aspire to look like her. The Aveeno Active Naturals ad recognizes different aged women who want to stay looking younger longer. The use of a beautiful woman in the ad helps to convince women that this product will help them stay looking young.
girls are looking for this type of message, so this ad is very effective in
In the Dove Real Beauty Sketches commercial, the Forensic Artist interviewed different women to do their sketches and it captivates women as an acceptable target audience for this advertisement. Women be more concerned about their appearance than men does and sometimes women also worry about how society view them in public. For example, at first the women in the video was unsatisfied
1920: As early as the Twenties, the NIVEA brand was associated with youth, freshness and leisure in the sun and in nature. They made their advertisements and lively by using young, attractive and fit women tanning herself in the sun.
The makers of this commercial intended the audience to be teenagers and young adults. The values used were sex appeal (of one of the...
A lot is shown in this 30 second advert many symbols, different images, all kinds of colours and a small variety of people. The first thing we see is a person holding a magazine with a women's face on it, the name of the women on the magazine is Caroline Penri after this a celebration is revealed there is a lot of people everywhere smiling and laughing and drinking most of these people are white, then we see two children they were boys and they were also white. After the boys were shown, we see bottles of total effects (the product), next we perceive the same two boys shown before, though this time they seem to be upset. After the upset boys are shown, we see the woman that was shown at the beginning (Caroline Penri) in bed with a man next to her. The last thing the advert portrays is a variety of cakes with numbers on them the numbers were 27, 30, 33, 34 and 36. One thing that really stood out to me in this advert is the numbers they had used like a list, 1 wedding, 2 kids, 43 bottles of total effects, 7 signs, 185 tantrums, 378 pre-dawn starts and 9 birthdays.
(News Target, 2005) dedicated to helping women look their best so it is no wonder companies such as Nivea is re-evaluating their posture in the U.S. market, positioning themselves to take advantage of the growing interest in cosmetic remedies to turning back the clock.
The advertisement is for the car finder of Hyundai Genesis for the American Market in 2016. The advertisement opens with a boy pressing the bell of a teenage daughter 's home to want to have a date with her. Suddenly, the girl 's father appears from the back of door with a sly grin and asks boy "Do you want to take my new car ?" The boy ignorantly takes the key and innocently thanks to girls ' father. After these two teenagers leaving, the scene features the Car finder on the i-watch of girl 's father. Next, the scene shifts to a cinema, where the two teenagers embrace each other and the daughter 's father sitting behind them. However, the boy sheepishly retracts his hand after finding daughter 's father staring at him and making aloud voice by soaking cock. Later, the boy wins the game in the amusement park and the daug...
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product
The attempt is made with this advertisement to define beauty with images of starved and malnourished models which Estee Lauder claims to be the standard for beauty. Estee Lauder presents its view of beauty to the consumer as the defining truth. The issue with the advertisement is the acceptance by the consumer that the Estee Lauder definition of beauty is truthful and factual. The targeted audience for this advertisement is women of all ages. Beauty is something extremely important to women and is constantly being reinforced in the society of today.... ...