Analysis Of Marc By Marc Jacobs

2052 Words5 Pages

From West Village and Fifth Avenue to Japan and Paris, Marc Jacobs offers his highly successful diffusion line, Marc by Marc Jacobs. Marc by Marc Jacobs delivers young men and women fun, fresh, and affordable semi-luxury apparel and accessories, such as a ring with cat ears, a ladybug cotton tee, a metallic leather coat, or a mini satchel bag. The designs mix modern conceptualism with influences from past decades and ads feature off-the-wall fashion photography. Some merchandise is limited edition or are special collaborations with other designers or artists giving customers special one of a kind designs while donating a percentage of profit to numerous charities and organizations. Marc by Marc is able to reach consumers on most social media platforms such as Instagram and Twitter. Marc by Marc Jacobs’s brick and mortars, much like its website, are minimalist, contemporary, humorous, fresh and edgy with dominating hues of black, white, and blue.
Marc by Marc Jacobs is in an ocean of luxury competitors such as See by Chloè and McQ by Alexander McQueen. See by Chloè is a diffusion line of classy, feminine, casual, and simple designs for women with pops of patterns and menswear influence in its construction. Its stores are contemporary, neat, brightly lit with tan, white, gold, and cream shades. McQ by Alexander McQueen on the other hand is an edgy, serious, and eccentric diffusion line with unique graphics that includes ready to wear and accessories for men and women. Its stores are futuristic, well lit, neoteric, and use pigments of white and black. However, Marc by Marc Jacobs is able to attract and win customers through its identifiable, fun, and fresh designs. Customers can feel cool, young, and stylish in the breadth of mercha...

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...as a strong following of loyal consumers. It has great stores, an excellent website and an even better high profile designer at the helm who gets help from Kate Hillier and Luella Bartley in designing the Marc by Marc line. His competitor’s diffusion lines such as McQ and See are lacking in certain aspects of marketing and do not have the same breadth of merchandise as Marc by Marc. The consumers, early adopters and early majority, are able to fulfill their needs through Marc by Marc products and perceive the brand as a fun, humorous, stylish and cool brand. They have ease of access to the fairly priced merchandise from online to brick and mortars such as Marc Jacobs and Bloomingdales. Marc by Marc Jacobs is a know it when you see it brand and desirable to many. His name itself is a logo and one should expect to see much more from this diffusion line in the future.

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