Analysis Of Malcolm Gladwell's Essay 'Small Change'

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Activism varies from individual to individual; one person may simply support front-line activists, another might lead a campaign online, and others might be the front-line activist and participate in high-risk activism. In Malcolm Gladwell’s essay Small Change: Why the Revolution Will Not Be Tweeted, he stresses the differences between online and traditional activism. Gladwell references multiple sit-ins and other activism campaigns throughout history. Gladwell emphasizes the need for traditional activism over online activism. Although I agree with Gladwell’s claim up to a point, I cannot accept his overall conclusion that activism based on traditional activism with strong ties is more beneficial than online activism with weak ties. Gladwell describes the sit-ins in the southern part of the United States during the 1960’s to show how events can occur and spread without the use of social media. The first sit-in originated in Greensboro, North Carolina near North Carolina A. & T. University. …show more content…

These tools are social media websites allowing individuals the quick spread of information with the literal touch of a button. There have been instances, such as the Twitter Revolution where activism spread via tweets. Although tweeting was prevalent in the United States, there has been much controversy over social media’s actual aid in activism in Iran (401). Gladwell brings in prominent blogger Golnaz Esfandiari to support his claim that the Twitter Revolution in actuality did not occur. Esfandiari writes, “’Through it all, no one seemed to wonder why people trying to coordinate protests in Iran would be writing in any language other than Farsi” (403). Majority of the tweets were in English and posted in the western hemisphere rather than Iran or southeast Asia. Gladwell emphasizes how social activism is occurring more often via social

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