Analysis Of Jaguar Land Rover Automotive Ltd. (JLR '

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This report identifies Jaguar Land Rover Automotive Ltd. (JLR) and its strategy as a global. After recording losses for many consecutive years, it has seen a huge improvement in general performance since acquisition by Tata Group of India, recently taking a profit in excess of £1.5bn in FY’12 (1).

This report will analyse Brazil’s luxury market segment and also South America’s market. It will also analyse Brazil’s automotive industry and the autoparts industry and how and why JLR may succeed in achieving its 2020 goals of selling 1 million units based on its global and domestic strategies.

INTRODUCTION

This report analyses the market position and performance of Jaguar Land Rover Automotive Ltd. (JLR), owned by Tata Motors Ltd., a subsidiary …show more content…

As the government increase the interest rates and tighten its credit availability and high inflation rates, light vehicle sales in Brazil have gone down. Lower demand for vehicles have prompted some of the leading automobile manufacturers to undertake measures such as shift reductions, layoffs and decrease production levels in order to the supply and demand in line.
Jaguar Land Rover has decided to build its manufacturing plant in Brazil due to the strong premium vehicle sales despite the decline of the overall automotive market in the country
Brazil’s auto market expected to rebound and Brazil’s economic situation is forecasted to improve. This will boost the vehicle demand, timely for JLR to start producing and selling locally-built car models.
The central bank’s decision to tighten their monetary policy, among other factors could see Brazil’s economic situation improve in a couple years to come. With that it will uplift consumer sentiment and in turn will boost auto sales.

AUTOMOTIVE / AUTOMOTIVE PARTS INDUSTRY IN …show more content…

This has elevated the issue of competitiveness of the supply chain installed in this country, whose ability to survive in the near future is in question due to perpetual increase on imported products. The future of this industry and the products sold in Brazil will not only be affected but it will slowly affect the local design parts, systems and end products’ capacity.
This Inovar initiative would help the domestic manufacturing sector in Brazil that has been highlighted to be a weakness despite the expansion of the car market and increase the chances to for Brazil to be the core production and commercialization of vehicles. This aggressiveness in attracting automakers via this initiative that rewards companies with a manufacturing base within its country and penalizes those that import will have a positive impact to the industry, employment rate and will put Brazil in a very good global spot.
This initiative would push the automotive industry and further uplift Brazil’s economy and is a step forward to create a truly global manufacturing

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