Analysis Of Hospitality And Tourism In Jamaica

The Hospitality and Tourism sector is characterized as the fastest growing sector in Jamaica. Many tourists from all over the world travel each year because of the country’s beaches, culture, climate and landscape. Despite the contribution of other sectors the Hospitality and Tourism is still the giant industry that contributes largely to Jamaica market share. In this paper, we will call the Hotel that I am employed ‘Hotel A’ for privacy reasons. Hotel A was formed in 1981and has developed to be one of the largest all-inclusive resorts in the country, tackling all factors that impact on its overall success. Some of these factors are political, economic, social, technological environmental and legal factors called the PESTEL framework. “A

Taking into consideration environment sustainability, the hotels are urged to operate under environmentally friendly conditions. Proper disposal of garbage prevents pollutions and as such Hotel A ensures that bins are strategically located on property as well as; arrangements are made with authorities to collect the garbage and dispose of it. Environmental force such as the weather plays a vital role, therefore the hotel has to plan for and prepare for natural disasters by training staff on proper measures to take, in the event; and providing guest safety. Like environmental force, the protection laws are very important and have to be obeyed or the hotel will be fined or closed. For example, when constructing on the beach in Negril, the government body; National Environment and Planning Agency (NEPA) states that no structure is allowed within 150 feet of the high water mark due to the presence of rocks. People are attracted to clean and safe environment; for both staff and guest, therefore if this factor is handled well by any company then it will have a positive impact on the