One of the American dairy industry’s famous “Got Milk?” campaign commercial is focused on the milk’s benefits for bones. This analysis report after a brief description of the commercial in the first part, tries to distinguish the advertisement’s target audience and analyze the commercial based on which techniques were applied by the campaign marketers to motivate their audiences for purchasing milk. The paper then moves to the second part to analyse the advertisement according to Maslow’s theory.
The mentioned advertisement shows a mother is advising her kids to drink their milks while her son, and followed him her daughter state that they do not need milk as it is a baby food which does not have any benefit for them. Despite the kid’s mother’s describes how they can profit from the benefits of milk for their bones, the son points to their old neighbor which is healthy even though he has never drunk milk. To make matters worse, the audiences are staring down at one of the saddest things a child could ever see: the neighbor hands cut up when he wants to carry his heavy wheelbarrow. Finally, in last scene all mother and kids drink milk with a lot of fear of what may happen to them in their future bones health.
The first applied technique by campaign marketers is “Research the target audience”. In this regard, the advertisement’s target audiences clearly are families and specifically their children. Since according to Jansson-Boyd (2010) consumers have different culture, value, and attitude, they are different in their styles, desires, and level of arousal. In other words, it is important to do research about the commercial’s target group, who they are and when they drive to consume. Such researches have a significant...
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...human needs based on their psychology. Maslow expresses that people are motivated to fulfill their needs and they drive from the lowest levels with basic physical requirements to heist levels of complex needs. Based on Maslow’s theory, food and drink are some kind of needs which since they are counted as essential needs for surviving, they are precede the other needs in satisfying. Hence, such products like milk are people’s daily consumption witch have an important role and they have to consider it for surviving.
In conclusion, since the main part of advertising campaign lunching is making a change, it could successfully create an influential mental image to promote milk consumption as an essential individual’s need. The campaign marketers considers children as their target and by doing a comprehensive study on them tries to encourage their involvement.
Majority of parents today, truly care about their children’s health. As any kid will say, growing up there are “Got Milk?” ads everywhere. These ads are in schools, on television, in magazines; they’re everywhere. In the year 2000, Frankie Muniz was an up and coming star in the television industry, thanks to Malcolm in the Middle. The producers of the “Got Milk? ad wanted to grab people’s attention, so they decided to debut Frankie Muniz in his first milk ad. This ad is aimed at not only children, but at parents in order to get them to have their kids drink milk. This ad effectively achieves its goal because of the use of a child star, the credibility of the ads reputation, and the words placed on the ad.
All in all, we watched the advertisement and we reduced the rhetorical strategies to be effective with respect to the sponsorship of the obvious disputes made inside both advertisements. As a women who does not drink soda or crush, we expected to find the notification most convincing develop totally in light of the methodology used without before slant toward taste. The notification that we saw to be the most inducing and effective toward our age, sexual introduction, and general establishment, was the Sunny juice promotion. We spent most by far of our youth with my people who were of the clear assembling of individuals, and being essentially raised by them, and we acquired the same mentality. We see both and identify with the trademark figures
To begin with, each ad is placed in a certain magazine based on who the reader will be, for instance, a 17-year-old girl is going to be reading Seventeen, not Maxim. When I looked through one of my Seventeen magazines I found a Got Milk ad with Britney Spears in tight clothing standing next to a little girl in a ballet costume. Above the little girl’s head was a statement that said Grow Up. This ad tries to appeal to a person’s logical side. At the bottom of the ad is written, “ 15% of your height is added during your teen years and milk can help make the most of it.” A seventeen year old girl looks at this ad and is tempted to look just like her, so not only is this ad logical it also appeals to a girl’s emotional side. You would not find this ad in a car magazine for older men. Ad companies are not just trying to sell you a product they are trying to sell you the image of their product.
It contains dissatisfaction that leads to over-consumption. Children are particularly vulnerable to this sort of manipulation, and the American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statistics on consumers in the food industry. The relationship that encourages young children to adapt towards food marketing schemes, makes them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising affects young children that are attracted to certain objects or products on the market. During this past decade, advertising companies have gone out of their way just to get the new scoop or trend children are into, gathering information and distributing it to other companies.
According to Abraham Maslow, individuals are motivated to fulfill specific needs (Winston, 2016). To outline these needs he created a hierarchy of needs that proceeds upward in order of what human beings require to live a full life (Winston, 2016). The first of Maslow’s hierarchy of needs being physiological needs, or the most basic, including bodily functions such as eating, drinking and reproducing (Harrigan & Commons, 2015).
The idea is to present a new image of the milk. We can give it a
Commercials make the viewer think about the product being advertised. Because of the amount of television children watch throughout the week, it allows the children to be exposed to the information over and over again. Per year, children are known to view thousands of fast food commercials. On a daily basis, a teen will usually view five advertisements and a child aged six to eleven will see around four advertisements (Burger Battles 4). Businesses use this strategy to “speak directly to children” (Ruskin 3). Although the big businesses in the fast ...
Consumers and health organizations have sought to acknowledge the accumulating problem of childhood obesity in the United States. This research will provide evidence that television advertisements influences food preferences, and is associated with the increased epidemic of obesity among children. I will be talking about food advertisement and its effects on children. Today food companies have make children their biggest targets. A food marketer is interested in youths as consumers because of their purchasing power and their influence over their spending habit. I will be attacking the different aspects that the food advertisements have on children, and the health effects sustaining to food advertisement. I also will be taking different measures of demonstrating different studies to support my topic. The biggest source of media message is television and parent’s best defense against poor nutrition is controlling the power of the television.
The article is about a company which is called Kellogg. It produces cereals which are manufactured in 18 countries and sold in more than 180 countries (The Times 100, 2011). According to research by Kellogg’s (2011), children are usually not having breakfast nowadays. This case study investigates how Kellogg’s made a plan to transfer a message that the importance of breakfast to different audiences through different channels.
There are many ways that TV commercial’s use to sell an item to a certain age group. This essay will focus on the main techniques that TV commercial’s use, even though they are main used but there are few that really focus on the foundation of the ad, these make the ad key and specific to a certain targeted audience.
He had many concerns; he believed that every human being and certainty in newborns is an active will toward health, growth, and actualization. Maslow came up with five different needs, starting with the first one “The Physiological needs”. This includes food, water, shelter, sex, and sleep. He believes that physical needs should enhance your health, energy, euphoria, and physical contentment. He also believes that receptors and effectors are the intelligence, memory, and habit of hunger-gratifying tools (Tribe, 1970.) Another major essential that human beings need is “Safety Needs”. This particular need is based on security, stability, dependency, protection, freedom from fair, anxiety, and chaos. According to Maslow this statement came out to be true. He speaks about how children come into play and seem to strive better under a system that has a set schedule and routine (Tribe,
The textbook used in class (Huffman, 2002) describes that “advertising has numerous” methods to hook the individual into “buying their products and services.” The advertising. company surrounds a particular candidate such as a child and immediately sinks their teeth into the child’s mind to manipulate the child into desiring their products. Through TV, cartoons and magazine ads, children are hit by one subliminal message after another. They are shown how this product will improve their status by making them the envy of all their friends.
Children between four and eight don’t recognize that ads are paid commercials intended to convince them into buying something. Children see about 6,000 advertis...
Marketing is a key factor in every company; to market successfully one must know what motivates a consumer to buy a product, in order to gain a new consumer, or win one from the competition. Consumer motivations are the factors that influence a target demographics’ decision making. They are used to identify why a customer chooses Product A rather than Product B. A known way to influence customer motivations is via targeted advertisements. A targeted advertisement is aimed at a specific demographic for a specific product at a specific place or time. An example would be if Product A’ s commercial were to be run during a football game that is being watched in Vermont. This would target a male audience that likes sports, in addition to the teams involved in the game. A commercial for baby toys may not be as efficient in this case as would a commercial for beer.
Advertisements are mainly focused on certain groups of people. These groups of people range from kids to adults and health freaks to junkie freaks. But the most important part of advertising is to draw attention from the consumers to buy their product. The food industry has made many attempts to advertise as many different ways so they can possibly get the consumers to buy their products. Through commercials on televisions and radios, advertising in the newspapers and magazines, advertising has made it possible for most people to go in the restaurant or store and to buy their products. Advertisement contains a lot of false promise. Advertisement may contain a lot of satisfaction, happiness and exaggeration. But people tend to become subcontious with that advertisement. The viewers would often feel like he or she wants to be associated with the advertisement. To make the consumers feel they are associated with the advertise, advertisement often contains a lot of satisfaction and exaggeration.