Chips are one of the most popular snacks as they are very addicting. But, chips aren’t the healthiest snack. They contain a lot of fat and sodium, which are also high in calories. Some people can’t have a lot of fat and sodium because of health issues,i.e. heart and weight. This specific ad was also in the magazine “Weight Watchers”. So, chip brands have been trying to manufacture healthier types of chips. First with baked, kettle chips, which are only a little bit healthier. What if there was a chip that contains much less fat and less calories? That’s what Popchips™ are trying to do. In the advertisement, they compare some nutritional values of Popchips™ , kettle chips, and fried chips. I think that the advertisement works for the most part …show more content…
This makes the reader want to try to figure out what the chip is that is supposedly much healthier than fried and kettle chips. Also, the advertisement is in all lowercase letters. Possibly it is not to pressure people to purchase healthier chips. But on further research it seems to be a style choice as the entire Popchips™ website is in all lower case letters too. The advertisement also shows three different stacks of chips. One of fried, one of kettle, and one of the Popchips™. These stacks represent how many of each kind of chip you can eat for it to be 100 calories, which is depicted by the gigantic white 100 behind the stacks of chips. The Popchips™ was the tallest stack while the fried was the smallest stack and kettle was only slightly taller than the fried stack. Fried chips are a very thin chip, as well as kettle chips, so their stack would still be considered quite a bit shorter than the Popchips™, which are a bit thicker being “popped”. Under each stack, there was the nutrition values for fat, carbs, protein, and fiber. The words in the advertisement, “less guilty. more pleasure.” make the …show more content…
This for the most part is backed up with the nutritional facts. Although, in the advertisement, it doesn’t say specific brands that the Popchips™ is being compared to. And not all of those types of fried and kettle chips have the same nutritional values. Nor, does it talk about the sodium level of the chip. Sodium is something a lot of people have to be careful about with heart and blood pressure issues. On further research the nutritional values given may be just an average of different kind of fried chips and kettle chips. This is because, on further research on one of the most famous brand of chips, Lays™, the fat values for both fried and kettle chips weren’t the same as the ones on the advertisement. There is a small snippet about Popchips™ at
Videos slide The problem is, many brands are doing this – most companies are relying on these misleading assumptions to fool consumers and increase the revenue and brand recognition of their products, and making it look enticing to buy due to its possible health benefits However, the government does have a system to help stop this from happening, the health star rating system. The system, introduced two years ago, has a score out of 5 for packaged and processed goods (5 being the highest), considered ‘a quick way to compare the nutritional value of processed and packaged food’ and encouraging consumers to make healthier choices. Supporters of the health star system hoped it would encourage companies to make their food healthier, and this worked for some brands. Nutri-grain, for example, found that it had only 2 stars, primarily because a full third of it was sugar.
”Counting Chips and Chopsticks” by Elena Bodrova and Deborah J. Leong was featured in the May 2003 issue of the NAEYC’s Young Children. The article explores the conflict between children's play and meeting academic standards; more frequently, teachers are forced to limit playtime in order to teach essential skills to students; however because of limited imaginary play, increased academic demands of young children, and more realistic toys, children are almost unable to imagine. Although play has been proven to benefit children’s cognitive and social development, administrators do not consider it to be an important aspect of young children’s education. Because of this, preschool and kindergarten teachers are put in a challenging predicament;
T., Kraak, V. I., 2005, p.153). The book will be used in the sections where food industry and advertising could change their marketing toward healthy choices to help reducing and preventing
Without the words in the GEICO auto insurance advertisement, all that would be on the ad would be two popcorn cups, which does not explain why GEICO is the better insurance. They have the company 's name in big bold letters along with the saying, "The choice is yours, and it 's simple". This statement screams to the audience that if they chose any other insurance policy, they are making it difficult on themselves. The advertisement also uses deductive reasoning by using the want for more popcorn to wanting more out of one 's auto insurance. When it comes to insurance, people always want to have more benefits to help them out with auto situations. For an example, if someone gets in a car accident, that person would want to make sure that they are getting something out of their insurance to help them get back on their feet. Underneath the bigger popcorn cup, there are brackets with all of the qualities that GEICO auto insurance possess, while the other guy has nothing, showing that GEICO offers more than the competition. The paragraph on the advertisement gives more in depth information about the qualities listed underneath the bigger popcorn cup. The advertisement also has the company 's website and phone number so people can get more information about GEICO 's
Knowledge is power, the more the consumer knows about the food they are eating the healthier choices they’ll make. For instance, in McDonald’s Grilled Honey Mustard Snack Wrap and a small French fry, from McDonald’s is around $6.00 and contains 420 calories 24g of fat (6.0g saturated).If you were to compare that to a Big Mac meals that comes with medium size fries and coke soda would be about 980 calories the Snack Wrap would be a healthier alternative and it would be about the same price $6.00. When fast food chains put labels on their food like McDonald’s consumers can’t
Throughout the film, various companies are exposed for promoting products in a manner that depicts the products as a healthy alternative. The ultimate exposing is done on the government and the USDA. The government is exposed for making deals with food companies to not demonize companies that sell unhealthy food. Even Michelle Obama 's "Let 's Move" campaign against childhood obesity started out bringing unhealthy companies to the light but died down by emphasizing exercise and not talking about food.This is largely in part due to a deal made with major corporations who weren’t too pleased with the original approach of “Let’s Move”. In addition, the USDA is exposed for promoting products such as cheese, milk, and high fructose corn syrup in a fictional way. They provided no information that they were unhealthy in the
§ Consumer household penetration increased from 12 percent in 1983 to 20 percent in 1984, driven largely by placing cheese dips near salty snacks. The association between chips and dips was conveyed in promotions and in shelf placement.
Zinczenko shares his personal story about how fast-food restaurants such as Taco Bell and McDonald’s led to a weight problem during his high-school years. He claims that the ease of accessibility and lack of healthy alternatives make it all too easy to fall into the cycle of unhealthy eating. Zinczenko also contends that the lack of nutrition labels on fast-food products leaves the consumer in the dark about what he or she is actually consuming. At the time Zinczenko wrote his article, fast-food restaurants were not willingly disclosing nutritional values of their products. Today this has changed. Fast-food companies, including McDonald’s, have put the full nutritional information of their products directly on the packaging and wrappers. All other fast-food establishments either post it on the menu board (Panera), offer easy access to pamphlets containing all nutritional information of their menu in store, or have it easily accessible online (Taco Bell, KFC). I am sure that this is a helpful step forward toward educating the public as to what they are consuming, but has this new knowledge to consumers had a dramatic change toward ending obesity? No. People have always known that eating a Big Mac and fries with the giant soft drinks that McDonald’s and other chains offer is not healthy; putting the nutritional labels on these items has done little to nothing to stop people from eating these high-calorie meals. This again leads back to the point that people as consumers need to be more accountable to themselves and stop blaming others for what they willingly choose to put in their
of Philip Morris, said “People could point to these things and say, ‘They’ve got too much sugar, they’ve got too much salt […] well, that’s what the consumer wants, and we’re not putting a gun to their head to eat it. That’s what they want.” (Moss 267) However, consumers are being unconsciously forced to fund food industries that produce junk food. Companies devote much of their time and effort into manipulating us to purchase their products. For instance, Kraft’s first Lunchables campaign aimed for an audience of mothers who had far too much to do to make time to put together their own lunch for their kids. Then, they steered their advertisements to target an even more vulnerable pool of people; kids. This reeled in even more consumers because it allowed kids to be in control of what they wanted to eat, as Bob Eckert, the C.E.O. of Kraft in 1999, said, “Lunchables aren’t about lunch. It’s about kids being able to put together what they want to eat, anytime, anywhere” (Moss 268). While parents are innocently purchasing Lunchables to save time or to satisfy the wishes of their children, companies are formulating more deceiving marketing plans, further studying the psychology of customers, and conducting an excessive quantity of charts and graphs to produce a new and addictive
Experiment to Find the Reaction of Potato Chips in a Salt Solution. Aim: to find a reaction of potato chips in a salt solution. Hypothesis: I predict that the potato will change in mass. The difference will occur in accordance to the difference of concentration of the salt solution each potato chip is submerged in.
Investigating The Effect Of Concentration Of Salt Solution On The Mass Of Potato Chips Aim: The aim of this investigation is to see whether the amount of salt solution affects the mass of the potato chip Hypothesis: In the solution below, water will diffuse from the dilute solution into the concentrated solution through the process of osmosis. Therefore the dilute solution level will fall and the concentrated level will rise Line Callout 2: Disapproved (is unable to go through the semi permeable membrane O Line Callout 2: Approved (is able to go through the semi permeable membrane P Salt solution Water [IMAGE] When a substance such as salt dissolves in water, the substance's molecules stick with some of the water molecules, so the concentration of the water molecules decreases. When the water molecules are the same concentration on both sides of a semi permeable membrane and salt is dissolved into one of them, osmosis will occur as shown in the diagram below.
Moreover El- Sayed states that Kebabs, chips, crisps, puddings, and fizzy drinks are the most calories dense and the cheapest in deprived areas. Researches about the causes of obesity in rich countries have found tha...
The people who are related to cooking and healthy dieting point at the fact that the unhealthy food is a “number one cause of the most common diseases, including cancer, diabetes, Alzheimer’s and heart disease” (Maffetone). Among the food that contains immense amounts of sugar are cakes, ice-creams, and biscuits that are highly loved especially by children. They can easily become a reason for becoming fat and gaining overweight. The same situation is with the high content of salt in the junk food which might result in high blood pressure, and can consequently lead even to strokes and heart attacks. Ready-made food might also contain the substances like preservatives or taste enhancers that contribute to the taste and increase the expiration date. Nevertheless, as Jamie Oliver emphasized the commonly known fact, “diet-related disease is the biggest killer in the United States, right now, here today” (Oliver). The consumption of incorrectly balanced food results in severe outcomes for our health system, and those changes tend to be irreversible as well as the diseases are hard to
From this rudimentary description of the production of potato chips, one can see that the main ingredients include potatoes, oil, and some salt. However, what may not be so apparent are the “non-ingredient” inp...
The customer segment for fast food fried chicken generally serve family, children and adults. KFC and Popeyes offer family meals for large order instead of purchasing several value meals (Capillary Technologies, 2014).