Food packaging should protected the results from an external Link factors such as a dust, the microbes and tampering. However the, plastic packets or containers can lose shape, crush or break under the weight and the split easily during the transportation. If the of plastic equipment’s users may not have the proper attitude of IT will lack the sufficient in in resistance to heat and can to spoil the food items. Plastic draws the dust. And plastic packaging is not always an airtight - of IT can allow the gases and water Vapor in and out, which will affect the freshness of the food item is or easily contaminate of IT. The packaging can play an important role in reducing the security risks Index of the shipment. Packages can be was made with improved sabotage resistance to to deter tampering and also can have a tamper-evident features to help indicate those tampering. Packages can be the engineered to help reduce the risks of package pilferage: Some …show more content…
Selection of appropriate design on the product are liable. packaging is important because in order to promote and inform. use graphic in the packaging is very important to convey the message about the product. without design on products, all items will look the same. I have an opinion environment that we the competitive in the brand is highly complexes and are therefore filled with numerous challenges. But the one problems which one consistently see the lack of powerful creative vision. When this does not apply, the effectiveness a final settlement may suffered. At a later stage executional, another challenges of is the wish and request to put too much of information on of our packaging materials. Usually we'd say a lot of things from the user is interested in the auditory. The result is the information that influenced their decision to purchase a brand that is tough to find and, actually, can not be viewed. It was a classic example of less is
Packaging can seriously impact your sales profits, by affecting your consumer's perceptions of your brand. How does this happen? For one thing, the purchase decisions made in-store are made unconsciously, for the most part. Yes, while traditional packaging methods are betting on your consumer's use of logic, rationality and reason, eye-tracking tests have indicated another reality. What is that reality? It's that your consumers are making their purchases based on emotion and instinct.
Have you ever thought how much research and effort a company has done to make their product appeal to you? A company will conduct surveys, record human responses to specific images, and adhere to government regulations not to mention all the different designs produced, just so that you will want to buy their product over their competitors. In Thomas Hine’s essay, What’s in a Package, Hine discusses the great length the response that a consumer should have when looking at a product’s packaging, the importance of manufactures’ marketing campaign, the importance of packages depending on the culture, then finally to why designs will change over time.
According to researches packaging has progressed from containers provided by nature, to the more complexed use of materials and process providing a change to what is displayed on the grocery shelves today. Several factors contributed to the reason for packaging of which included, competition in the marketplace as well as shifting lifestyles, as the market of goods grew, consumers went from purchasing goods they needed to selecting a product based on the unique design and label to decorate their counter tops, making consumer choice a very large factor in packaging.
Packaging is an important aspect in marketing and transcends all products regardless of size, market and other aspects in marketing. While packaging in literal terms refers to the technology used in enclosing and protecting products during distribution, sales or storage, the meaning goes beyond this when dealing with products such as vehicles. Considering that buyers make purchase decisions on what they see, packing plays a significant role in such decisions. However, in motor vehicles, packing comes in a different perspective because unlike a smart phone, a car cannot be packed but is displayed in areas such as show rooms. This does not mean vehicles do not get ‘packaged’ because it comes in the form of attractive and functional features (Chuwiruch, Jhundra-Indra and Boonlua, 2015),
Food packaging is one of the networks involved in the production of food products. Income good packaging is greatly influenced by the factor of safety of food and consumer acceptance. In recent years, food packaging has gone through several phases of development and significant changes. Modern society is now aware of the change and the willingness to use modern technology packaging. This modern packaging technology using a variety of alternative materials, high-tech equipment and intelligent operation. Thus the target to the production of packaging can meet the current needs that require to food security, storage and distribution costs low, can attract attention from the point of uniqueness
Marketers assert to develop branding and packaging strategies that signify the brand’s products in a way that establishes lasting impressions in consumers’ thoughts. Because brands distinguish the many product offerings in the marketplace, brands help consumers choose between product offerings. When branding and packaging strategies clearly illustrate worthy product expectations, and products remain true to branding messages, positive consumer perceptions ensue, and brand value is strengthened.
The importance attached to packaging cannot be underscored by anybody. Companies use packaging as a marketing strategy and marketing is branded with frequent cases of unethical practices. Customers are always very cautious when dealing with marketers. It is because of this reason that over the time ethical packaging has been evolving and attracting attention from different government authorities for regulation. Nevertheless, businesses that are committed and have cultivated a deep culture of good ethical packaging practices continue to enjoy the benefits of ethical packaging.
Han, J.H., (2005). Innovations in Food Packaging (Food Science and Technology International). 1 Edition. Academic Press.
They are essential for packaging of bread, confectionery items, all range of Farsan/Namkeen and bakery products in view of its superior properties and cost effectiveness. All these products are very sensitive to moisture and loose taste and quality within no time. Hygroscopic edible products like sugar, salt, jaggery and many other food items susceptible to moisture cannot be effectively packed in alternative materials without sacrificing the quality or cost of packaging. Over years plastics packaging have played a major role in protecting and increasing the shelf life of these products. For carrying fish, meat, poultry and other wet food products, plastic bags are most suitable and no other alternative packaging can substitute them.
Packaging means designing the container or wrapper for a product simply. However packaging is not simply like its definition and playing important role in product decision. Good packaging represent good result for firm. Interesting designing package can create majority with competitors. Firm have to attention safety, environmental concern and concept of product when they designing package.
An important tool for marketers is the product packaging. As the “Silent Salesperson”, the packaging continues to communicate and promote the product to the consumer even where there is no salesperson. But packaging also has logistical functions which includes protection, containment, apportionment, unitization and convenience. Close collaboration between the marketing and distribution functions is needed to ensure that the packaging of a product performs both its marketing and its logistical functions.
These motives play a role in the overall product appraisal. For example, when a product looks modern, it has a positive effect on product appraisal when consumers are motivated to assess a product on its aesthetics (Creusen & Schoormans, 2005). In practice, designers often face the difficulty of how to incorporate an intended meaning in a product design. When the product meaning that is communicated is not clear to the consumer, he or she will have difficulty assessing the product and will appreciate the product less. Therefore, it is valuable to provide designers with guidelines that can be used during briefings at the beginning of the design process or in product evaluation studies at a later stage of this
The main purpose of packaging are to hold its contents securely to prevent leakage and breakage, to protect the foods from different hazards like germs, heat, moisture loss or moisture pick up, etc., to protect the contents while distribution, etc. For all types of packaging, there are different types of packages. The different types of packages can be classified into two groups:
Packaging is the enclosing of products inside another physical material like plastic, glass, metal, etc. that provides a physical barrier over the products. Packaging is now a thriving industry where, over 50% of the materials produced are used for packing of food products. Apart from being a physical barrier, it provides protection, makes the product more attractive to the consumers, makes storage, transportation and distribution easier, provides information such as the expiry date, nutrition labels and required information about the products being sold and hence overall ensures that the product is safely delivered to the consumer in the form required, with minimal costs endured in the process.
Recommendable properties of food packaging should be safe which is non-toxic, hygienic, easy to open and reseal,