Executive summary
This report provides an overview of Blackmores Vitamin C facial cream in aspect of product, place, promotion and price. Blackmores Vitamin C cream is a skincare product which target at female adults who are age 25-40, living in Australia urban area. Vitamin C facial cream is a convenience product, using family brand. In place, Blackmores will use retailer channel as distribution channel and intensive distribution to reach the customers. In promotion, Blackmores Vitamin C Facial Cream will focus on two goals including informative promotion and persuasive promotion. As well as, social media and television will be used to advertise on Blackmores Vitamin C Facial Cream. In price, the pricing objective is profit-oriented pricing
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It stated that marketing several different product under the same brand name(Lamb et al., 2016,p. 128).By using the family brand , customers can compare the product with others same collection, and find the benefits from the product. Blackmores has dietary supplement product as well as vitamin c facial cream.
2.4 Packaging
The product is packaged in a tube with a cardboard box for physical protection. According to Lamb et al (2016), one of the major functions of packaging is to protect the product from damage during delivery (p. 130). The cardboard packaging can be recycled which can reduce the pollution to the environment. Furthermore, the product information will be on the package, such as the brand name, logo, integrity, instruction and barcode number.
2.5 Development Process
Systems of defined steps and tasks such as strategy, organization, concept generation, marketing plan creation, evaluation, and commercialization of a new product. It is a cycle by means of which an innovation firm routinely converts ideas into commercially viable goods or services (The United States Pharmacopeial Convention,
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305).
3.0 Place
3.1 Channel Structure
Lamb et al. (2016) stated that marketing channel is a path or way for the product or service so that the business can engage with the prospect and the customer (p. 163). Blackmores will use retailer channel as distribution channel. A retailer channel is one where the producer sells directly to a retailer, who then sells the producer 's product to the end consumer which contains only one intermediary (Lamb et al., 2016, p. 167). It provides additional value to the customers in the form of product and service mixes to entice the customer to buy from them rather than the individual supplier.
3.2 Factors affecting channel choice
There are three factors affecting channel choice including market factors, product factors and producer factors. Blackmores will choose channel based on the market factors. According to Lamb et al., (2016), the type of customers has an important impact on the choice of a channel of distribution. The target market of Blackmores Vitamin C facial cream is female adults as female adults are more likely to shop in the supermarket and pharmacy which are the intermediary used by
Pelton, L. E., Strutton, D. & Lumpkin, J. R. 2002, Marketing channels: a relationship management approach. McGraw-Hill Irwin: Boston, p. 387.
There are five categories of new products: new inventions, new category entries, additions to product lines, product improvements, and repositioning target products to new markets for new uses. The process is the same regardless of the category. It includes idea generation, idea screening, concept development and testing, analyzing the business, prototype development, test marketing, and commercialization.
The Beauty Industry being such a wide market of services and products include providing for the care of our skin, hair, selling of perfumes and cosmetics (“What is the Beauty Industry?”2014) and now developing more extensively into basic cosmetic surgery and treatments, now gives society a big opportunity to pamper and nourish themselves in more extensive ways. Throughout this essay, the branches of dermatology and dermal therapies will be explained; common skin disorders and specifically a treatment called ‘Ultrasonic Peeling’ and how it can potentially help with skin disorders imposed today will be explored and described in detail. After the investigation of what Ultrasonic Peeling is and how it works, I will also state my opinion on how well I think the treatment benefits its users, give my evaluation if I would consider using it, what I think the positives and negatives are and in scenario, assess whether it is a treatment that more salons should consider offering.
“We’ve taken three of the hottest selling skin care serums and combined them into one complete
Black|Up and Iman cosmetics share the same demographic. Both brands are trying to reach the multicultural beauty market. With black women spending an “estimated $7.5 billion annually on beauty products, shelling out 80% more on cosmetics and twice as much on skin care as their non-Black counterpart,” reaching this demographic is essential for both cosmetic lines (Bryant). In courting this market, Black|Up and Iman cosmetics differ in marketing strategies.
In the 21st century, more and more Americans are paying attention to their appearance. At the beginning of the day, most of them would like to consume some grooming or hygiene products in order to have perfect presentation and give other people a deep impression. Therefore, more and more companies are producing some products which can help people have a better presentation. Mascare is going to be one those products. It is very important in women's life, because it can help women become more beautiful on their facial appearance, which it also directly help women having a good presentation. “Hauschka Volume” , which is one of the famous brands of Mascara, and it's Mascara consists with 7 majority components: coal tar dyes, fragrance, formaldehyde
The cosmetic industry in the United States is huge – the sale of skincare, hair care, make-up, perfumes, toiletries, and deodorants generates about $80 billion a year. The vast majority of cosmetic and beauty products are manufactured by a handful of large companies who dominate the industry, and who are more focused on profits than they are on using safer, higher quality ingredients in their products.
She has two children and a husband and she works part time. She has very little time to spare in her busy schedule of work and taking care of her family but when she does get some time to herself she likes to indulge in using products that she has purchased from The Body Shop for example, body butter, bath gels, scents and moisturisers. When it is her time to relax she likes to make the most of it. She also purchases products from The Body Shop for her children as she knows that the products will be kind to their skin. The Mineral foundation is perfect for her teenage daughter who is suffering with acne, although it is a lot more expensive than other foundations she knows it will be good for her skin and won’t make it worse. The Body Shop is also a perfect place to buy birthday and Christmas gifts for friends and family.
This is an advert targeted for mature women; the aim of the product is to reduce aging of the skin, mainly the face among these types of women. The product is from Olay. Olay is a multi-millionaire brand that first produced anti-aging cream then went on to producing all kinds of skin care products (the guardian, March 2012), however it has always been known for its anti-aging products.
After studying the cosmetic market we can identify a series of needs in this market:
These incorporate merchants, makers, stockists, wholesalers, dissemination, and as of now, World Wide Web, and so on. Decision of a fitting channel relies on upon the items or administrations to be showcased, the volume included the land areas to be secured and the long haul business approach of the firm in doing advertising capacities and practicing controls. Decision of a channel is critical as it can specifically impact the level of client administration.
Chiang, C.-T., & Yu, W.-C. (2010). Research of Female Consumer Behavior in Cosmetics Market Case Study of Female Consumers in Hsinchu Area Taiwan. iBusiness, 2, 348-353.
Consumers can purchase the goods through diverse channels and this will raise consciousness in the customers’ mind and make the loyalty. The higher the channel, the lower the price, it is going to occur all kinds of customers. Thus, enterprises have to consider their distribution channel architecture. They need to decide that channel must be applied an identical to their brand
Distribution channel deals with the delivery of the product to the customer. How good the distribution channel is, depends how effectively the channel fulfils the customers need of time utility and place utility as well as keeping the channel structure under manageable levels.
In discussion, it were suggested that the individual him/herself, should approach the dermatologist to do skin checkup, and get suggested the right skin care and beauty products; and the products should be avoided for any skin allergies. This is a better way where the consumers will have a better idea of what needed by their skin and they can consider this when buying beauty products and also to avoid overspend. The consumers also should check for the review of users of the beauty products they planned to buy and visit the government website to check the registered and certified beauty products; and also to report the uncertified one for the government to take action. It will make people aware of brands that do follow the rules set by government and have less side