I. Introduction
Baseball Brazil is the first American baseball academy in Brazil. It will aim to promote, develop, and teach the game of baseball to Brazilians. The academy will sell equipment develop leagues, camps, and hold lessons to young athletes from the time they can hold a ball all the way to the professional or amateur adult ranks. The game of baseball in Brazil is still in its infant stages. With the extremely high popularity of sport and the perfect climate, I believe it will be a perfect storm to develop the game in this location. The following is an entire marketing plan that will be implemented to create a successful business in Brazil. A country analysis, marketing plan, and marketing mix all provide the ingredients to launch the academy and the next big thing in baseball.
II. Country Analysis
-History
Brazil is not only one of the fastest growing economic markets in the world but it also has a very rich history of sport. Soccer has dominated the country as the most popular sport by a long shot. So much so that many businesses shut down operations hours before national matches in order for their employees to prepare for their team’s game(Brazil.org). Other sports that are popular in Brazil are martial arts, footvolley (a combination of soccer and volleyball), tennis, basketball, motorsport, volleyball, and rugby. Brazilians are hungry for sports. In the summer of 2014, the FIFA World Cup will be held in Brazil, the second time ever hosting the tournament.
-Geography
Brazil is located in eastern South America bordering the Atlantic Ocean. It is the largest country in South America and shares a border with every South American country but Chile and Ecuador. Brazil is a mostly tropical climate, however, there is...
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...o be accessible from a number of different places. Like the research shows, the roads are not the best. However, with all the revamping of major highways, travel by car will become much easier in the future. Ideally, the academy would draw talent from all over Brazil so access to highway systems are an airport would be necessary. The financial situation in Brazil however is unevenly distributed. Although Brazil’s income inequality has declined slightly over the past fourteen years, it still remains on of the most unequal countries in the world (Siegelbaum, 2013). The top ten percent of the country earns 40% of the national income, and most of these wealthier people live in urbanized areas. This leaves the rural population a much higher level of poverty. To overcome this obstacle the baseball academy will have to be available to people of all economic backgrounds.
Brazil is bound to host in a two-year span the largest sport events in the World, The 2014 Soccer World Cup and The Olympic games in 2016. The country will attract a lot of investors looking for some brand exposure since the whole world will have their eyes turned to this tropical country. These events present opportunities for Brazil to benefit from tourism and prove to the world that it is ready to take its place as an important piece of global governance. Although Brazil has a flourishing economy, it still has many characteristics of a third world country. Social issues remain present in the country’s politics. There are several concerns regarding the capability of an emerging country to host events with that stature.
A major element in the baseball evolution in the Dominican Republic is the socio-economic environment. The island consisteds of mostly workers of the sugar mills, which is completely seasonal harvest. During the winter months, also known as the Dead season, the workers did not have much to do. Baseball became the recreation of choice as practically every man and boy picked up a bat and ball to enjoy the game during their ...
Many Latin American children dream about playing baseball in the Major Leagues. One reason for this is because to them playing in the Major Leagues is a way out of their current situation. There is poverty in many Latin American countries. Many children dream of being rich and famous like their Latin American heroes.
Most consider the sport of baseball to be America’s pastime. While many in the United States spend countless hours following or playing the sport, it is more than a diversion in the Dominican Republic; it can be the key to overcoming impoverishment. For most citizens of the island, poverty is the only known way of life. In 2015, 32.4% or 3.4 million lived at or below the national poverty line. The per capita income for the country in 2016 was $6,909.13, which is $45,285.76 less than that of the United States. In order to achieve their goal of creating a better life for themselves and their family, baseball provides Dominicans an opportunity for upward mobility. It is common for children in the Dominican Republic to grow up playing baseball, the country’s beloved sport, hoping to make their hobby a full-time job.
In many countries around the world, the socioeconomic problem is so bad that they are granted the title of a Third World country. Countries that are not quite as bad, such as most Latin American countries like Cuba, the Dominican Republic and Puerto Rico, often have trouble, on a smaller level, of creating jobs and job security for its people to inspire work ethic and incentive to raise the socioeconomic bar that has been set below average. Sometimes, all it takes is a role model; a person who is from that respective country who has made a name for themself of continental proportion to inspire the rest of the country to fight against the low standard that has been acquired. This paper will discuss how in Latin America, the people of these countries have found hope and incentive to work through the hardship and hard work of certain professional baseball players that had either defected or were lucky enough to work their way into the American professional baseball system. Because these players have struck gold on such an enormous level, a global level, they have given the poorer and disadvantaged people of their country a reason to fight to make their situation better. These players have given back considerably to their communities and their countries which makes them the role models they are today.
Brazil is both the largest and most populous country in South America. It is the 5th largest country worldwide in terms of both area (more than 8.5 Mio. km2 ) and habitants (appr. 190 million). The largest city is Sao Paulo which is simultaneously the country's capital; official language is Portuguese. According to the WorldBank classification for countries, Brazil - with a GDP of 1,5 bn. US $ in 2005 and a per capita GPD of appr. 8.500 US - can be considered as an upper middle income country and therefore classified as an industrializing country, aligned with the classification as one of the big emerging markets (BEM) next to Argentina and Mexico. Per capita income is constantly increasing as well as literacy rate (current illiteracy rate 8%). Due to its high population rate (large labour pool), its vast natural resources and its geographical position in the centre of South America, it bears enormous growth potential in the near future. Aligned with an increasing currency stability, international companies have heavily invested in Brazil during the past decade. According to CIA World Factbook, Brazil has the 11th largest PPP in 2004 worldwide and today has a well established middle income economy with wide variations in levels of development. Thus, today Brazil is South America's leading economic power and a regional leader.
The Northeast Region of Brazil includes nine of the country's 23 states: Alagoas, Bahia, Ceará, Maranhão, Pernambuco, Paraíba, Piauí, Rio
The history of baseball has made cultures in America come together more than any other sport. It brings cities together to watch a common game known as “The American Pastime”, but the game is changing along with the world around us. Are the changes good or bad? One thing is for sure through all this. Baseball has become interesting along with being informative.
How many of you know that the Summer Olympics are in Rio this year? What has been happening to Brazil will possibly serve as a lesson to other countries wanting to host the Olympics (Navarro-Garcia). The 2016 Summer Olympics are expected to bring in around 500,000 people to Brazil (?Zika concerns mount?). There is still many problems occurring in Rio right now, from the Zika virus, to polluted waters and also a breaking economy. ?President Obama has asked congress for $1.8 billion in emergency funding for this epidemic? (Ford). The cost of moving the Olympics this late in the year would hurt Brazil?s economy tremendously. They?ve already invested millions of dollars into these games. Therefore,
With about 83 players currently to in the MLB, 682 players since 1950, and so far 2 players in the Hall of Fame with much more to get inducted, it’s clear that the Dominican Republic dominates the game of baseball. In the Dominican Republic, baseball is the country’s pastime and official sport. Baseball doesn’t discriminate, regardless of gender, race, and economic status. In my personal view, baseball runs in the blood and embedded in the genetic coding of Dominicans. As a person whose mother and father are Dominican and born and raised in Miami, there seems to be little to nothing that connects me to their culture. Nonetheless, this Miami-born Dominican- American is proud to say that the sport I love the most can connect me to the Dominican
Over history America has changed. From its culture and weapons to its geography and foreign relations, nothing stays the same for long. As America changes, so does its pastime-baseball. If the pros were to walk into a game from the 1800s, they would be lost. Nearly every part of baseball has changed; the field, the equipment, the arrangement of the teams, the way people play the game, even the ball has been tweaked. The only thing that stays the same from decade to decade, century to century, is all that really matters. . . our country’s love for the game.
In 1822, Brazil became a nation independent from Portugal. By far the largest and most populous country in South America, Brazil has overcome more than half a century of military government to pursue industrial and agricultural growth and development. With an abundance of natural resources and a large labor pool, Brazil became Latin America's leading economic power by the 1970’s. Brazil is located in Eastern South America, bordering the Atlantic Ocean. It is slightly smaller than the U.S., with bordering countries Argentina, Bolivia, Columbia, French Guyana, Guyana, Paraguay, Peru, Suriname, Uruguay, and Venezuela.
In the current economic times the development and growth of any economy has come to a near stop or at least to a drastic slow down. The face of the global economic environment has changed and many new countries are starting to change the way their country and the rest of the world does business. One such nation is Brazil, who has turned around their own economic troubles and is becoming one of the fastest growing economies in the world (World Factbook). Brazil has started developing its economy and using the opportunity to achieve a level of respect in the world.
International Baseball: How Cultural Differences Come Together for the Betterment of the Game Nothing will ever be able to beat or top that incredible feeling of being at a live, professional baseball game. The buzz of the crowd, the incredible smell of hot dogs and brats wafting in the air, and the wonderful crack of bats and leather as two teams duke it out for superiority. Baseball is still known as America’s national pastime, yet it seems as though baseball has transcended beyond American borders and has found an incredible place in the international scene. Contests like the World Baseball Classic are a testament to the popularity and success of baseball internationally.
No other country can compare to the great nation of Brazil when it comes to the beautiful game of soccer. Since their entrance as full member of FIFA, or Fédération Internationale de Football Association, in 1923, the country of Brazil has accounted for numerous trophies as well as individual awards for its players (“Brazil”). Brazilian futebol, or soccer, has reached international stardom because of its history consisting of ground breaking teams, revolutionary players, and winning performances in competitive tournaments.