Analysis: Broad Differentiation Strategy

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For the past 8 years, the company has been one of the major players in the sensor industry. The execution of the company’s strategy was successfully carried out generating high profits and market share as expected. The company engaged on a Broad Differentiation Strategy from the start with high investment in all segments in order to capture consistent market share in all segments. With this strategy the company wanted to keep a high market share in each segment with a healthy Contribution margin, this with the objective to have the most cumulative profits at the end of the competition. The company executed a Broad Differentiation strategy by offering the best products in every segment along with a focus in accessibility and awareness in order to keep customer survey score in the positives. The company performed above average in comparison with the industry and its competitors, with our products attaining upon the highest contribution margins in …show more content…

In terms of cumulative profits the company was able to reach the highest in the industry, placed itself in the #1 place in most critical financial factors and maintained a core strategy during all 8 rounds. • Return on Assets, Return on Equity, Leverage and every other financial ratio was kept positive during most of the simulation. The company invested very aggressively during the first round in order to get an edge in the industry. • The strategy that was followed by the company lead to a strong steadily improvement in performance. From year 2 to year 8, The Company was able to maintain itself as the most valued company in the industry and finished as the most profitable. • The company surpassed the average projections concerning market capitalization value and its stock price. The closing stock price for the year exceeded expectations as

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