An Essay On My Daughter Commercial

In the course of a recent telecast of Super Bowl LI, German Auto manufacturer Audi, released a new sixty-second advertisement titled “Daughter” to promote their, all-new, 2018 Audi A5 Sport back. The anomalous automobile ad immediately hooks its audiences with curiosity as a hopeful father watches his daughter compete against all boys in a soapbox race. The ad shows a father questioning if his daughter would ever be considered equal to her male counterparts. The ad then depicts a young girl, eagerly racing to the finish line determined to win first place. Audi's Super Bowl LI "Daughter" advertisement uses curiosity to advocate workplace equality and determination.

During the Super Bowl LI, Audi immediately intrigued its audience with its opening line “what do I tell my daughter?”. For every parent who has a daughter, their focus was solely on hearing what was coming next as they watched a young girl prepare to compete in what seem to be a male dominated race. The tense atmosphere grew as the father narrated, “do I tell her that her grandpa is worth more than her grandma?” Historically, men have always seemed to be the dominating species. There was no competition when it came to man vs. woman. Even if the woman put the same amount of effort and work into something she would still be considered inferior to the man. As

Their message was not only to show that women who have the courage to go up against a man would somehow not be equal, but to also show the progression in modern time society on how woman rights are valued in the 21st century. Furthermore, their goal was to show that their company supports equal pay and workplace equality among women who do equal work as men. Particularly, this can be seen in this ad, a determined young girl deifying all odds as she competes against all boys who seem to try and intimidate her in the beginning, defeating all of the