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Advertisements in magazines
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Magazines are publications that cover a particular field of interest. The fields can range from modeling, pop culture, lifestyle, and fashion. These magazines represent what the society believes and celebrates. The first American magazines were General Magazine and American Magazine. These early magazines were expensive because they did not carry advertising to help lower the costs. The circulations were small, and only wealthy patrons could afford these publications. Later in the 1800s, magazines began to circulate more in cities. Citizens used these magazines to receive news from around the country. Newspapers were limited to the jurisdiction of the cities, so magazines gave a great service. In the 1800s, the magazines focused on the female …show more content…
The editorial department decides what content is published in the magazine and the overall design. The circulation department is responsible for handling subscriptions. Subscriptions are half of the profits for publishers. Distribution departments work to deliver the magazines to the consumers either through mailing delivery service or newsstands and electronic sources. The administration department works inside the publisher to ensure the operation is still functional. Magazine advertising is crucial to success. Advertisers are always looking for a distinct group to advertise to, and magazines have the advantage of knowing the demographics of their readers. Television and radio services have to guess at who is acquiring their content. Technology has affected the magazine industry. Since the Internet gives so much free content, many magazines face having to go online. Major media conglomerates are now faced with eliminating major historic magazines to adapt to the new market. Now, publishers are partnering with other news outlets. With consumers buying less magazines, companies have to decide if they want to charge for online
Advertising is form of communicating and using methods into getting the buyers to purchase a product. Cosmopolitan has done a good job in determining what readers and listeners want and need. Cosmopolitan is a magazine directed toward young people who have low self- confidence and low self-esteem and also who care about health and appearance. As Fowles said, “By giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for.” (Fowles, 137). All advertisers know who and what readers wish or long for.
magazines in society. Sometimes it can help maintain peace in one’s world while other times, in
“The story is worth more than the paper it is printed on.” Frank Munsey’s words symbolized the history of the pulp magazine. Frank Munsey started the pulp magazine craze with his first magazine, the Argosy, in 1896. The Argosy was a revamping of his children’s magazine, the Golden Argosy, shifting its focus from children to adults. The Argosy offered large amounts of fiction for a low price, because these stories would be printed on cheap pulpwood scraps, thus gaining the name ‘pulp magazine’. The pulp magazine has been a part of American history for well over a hundred years. During the late 1890’s, there was a period of high immigration. These immigrants and other working poor had no source of inexpensive literature, and this led to the development of the pulp magazine. Pulp magazines held a collection of stories in every issue, serialized so that in the following issue the next chapter of the story would appear. Since the first pulp magazine’s success, the Argosy, other magazines spawned, such as All-Story and Weird Story, and sinc...
The Canadian magazine industry has only 11 percent of magazine sales in Canada. This is testament that
According to businessdictionary.com, a Trade Magazine is defined as a “periodical that caters to a specific industry or trade, such as architecture, fabrics and fashion, or retailing.” From Race cars to covering greenhouse gases, there is more than likely a trade magazine for the topic. These magazines are not normally written by professionals, however Professional Journals are written by professionals with an expertise in a specified field, which makes them too complex for the average person to write. Professional Journals normally have longer articles with in depth expertise, whereas trade magazine concentrate on more simplified, basic articles. As time changed and the turn of the century came about, Westwood Publishing wanting to keep in stride with their competitors. Westwood Publishing began to concentrate on the high-tech trade publications. This supported the decision and strategic planning of the downsizing of Westwood
Even more important for some people are the Online Magazines that provide up to the minute news breaking information.
magazines in society. Sometimes it can help maintain peace in one’s world while other times, in
The magazines were one form of mass media that influenced that US involvement in World War 1. Magazines such as Collier’s, Cosmopolitan, Ladies Home Journal, Saturday Evening Post, and McCall’s would publish copies in the millions. The increase in magazine production restructured the entire media industry, creating competition between newspapers. This caused an increase of newspapers to leave the old and bring in the new a lot faster. This competition created a motivation to get the new news faster and more efficiently than ever before and also the decrease in value between the newspaper and also the magazine. This decrease in value emerged the advertisements within newspapers and magazines.
interests of the magazine industry. Even looking at this question from a purely statistical financial
In 1983, Newsweek changed its editorial approach, wanting to break out of the traditional news magazine format. The parent company, Washington Post Company, had experienced some major publishing failures, losing $22 million on the Inside Sports magazine. Those responsible for Inside Sports were fired, and a new editor-in-chief, William Broyles, Jr. was hired. Newsweek proposed to be more “adventurous”, and would feature writing by individual writers instead of group journalism (Diamond, 1983).
... This is inferred because the articles are about current celebrities and their lives. These would interest those women more than it would a fifty year old man. One can also say that the reader will not see an article about fishing in People magazine because that is not relevant to the target audience. Magazines also have advertisements that would appeal to that target audience. People has advertisements for items such as makeup and face wash which would appeal to young adult women and not an older woman who is in her sixties or seventies. Just like with the articles, one can say that the reader will not find an advertisement for Viagra or for Copenhagen chewing tobacco. It is not relevant to the target audience. This is how a magazine becomes successful and sells a lot of issues. It would not sell as much if it did not stay focused on a particular target audience.
Another category of magazines are general interest magazines. The Saturday Evening Post, was the first magazine to achieve general interest and it became America’s longest-lived magazine. The Post’s success led to the golden age of magazines which ran from 1885 to 1905, where the number of published magazin...
Technology has made a significant impact on mass media. Therefore, Sunset Magazine has evolved from a print publication used to market to travelers to one that includes a digital version, as well as an application, and accessibility through various social media platforms.
When opening a magazine what is the first thing that anyone sees? That’s right ads. Not many people read magazines for their ads but because they hold information that the reader wishes to read about. Why so many ads then? Ads are a way that companies try to train your brain to buy their product. The way they do this is their silly little animals, such as the Aflac duck or the Gieco gecko, and they also draw you in with the colors. What most don’t know is that colors can play a huge role in ads because it will capture your eyes away from what you’re trying to read. Now one might ask themselves “why would the magazine want to distract me from my reading?” Because they get money from the companies who pay to put ads in the magazine. These ads that companies pay so much for can get a little confusing. From birds to lizards and even hot tubs, ads find funny ways to get into your heads but do these ads really relate to our lives? Ads can be both realistic and not; it depends on how one looks at it.
Many newspapers across the country have had yearly decreases in readership and circulation numbers for years. These decreases have added up causing newspaper editors to worry.