American Imperialism

1150 Words3 Pages

Few cultural or economic monopolies even come close to rivaling Hollywood’s stranglehold upon the world film industry. As a result, virtually every major Hollywood production that finds its way to audiences – be they in New York, London, Sydney, Shanghai, or Irvine, California – has a certain indelible Americanness to it. It will inevitably be labeled American, but truly, what makes a movie American, as opposed to American-British, American-Australian, American-Chinese, or some other combination? That is the very question at hand here, and its answer reveals some rather profound truths and phenomena about America and the English language’s complex roles in this increasingly globalized, postnational world. The simplest answer to this fundamental …show more content…

In a word: cultural colonization by American films – a colonization that in fact made this unique recategorization as organic as it possible could be. Going by Appadurai’s theory, though, this eventuality was something not only probable, but perhaps even inevitable. That is to say, that the construction of this new supranational paradigm is the necessary and logical conclusion of American culture – embodied by Hollywood cinema – colonizing Canada so as to create a new locality between the two sister nations. Or, as Appadurai puts it: “All locality building has a moment of colonization” (Appadurai, pp. 183) – even though the exact moment in this case is difficult to specify. Still, Hollywood’s production of a neighborhood between the U.S. and Canada aptly suits Appadurai’s overall characterization. This is especially true for the line wherein Apparadurai posits that such production “is inherently colonizing, in the sense that it involves the assertion of socially (often ritually) organized power over places and settings…” (Appadurai, pp. 184). And after all, moviegoing is nothing if not a social and ritualistic expression of American cultural power, which has subsumed Canada in its omnipotent grasp. All that said, the fact that the major studios are all American, while certainly contributory, does not alone account for the monopoly America enjoys over world …show more content…

But like aforesaid, the production companies being American is only accounts for part of why these films are considered singularly American. Furthermore, it’s unlikely – especially in foreign countries – that audiences even know or necessarily care who produced and wrote these movies, let alone their nationalities. Despite the Marvel Cinematic Universe (MCU) being the single most financially successful movie franchise of all time, and Kevin Feige being the executive producer of every single film therein, chances are that the average person going to watch Thor: Ragnarok or Avengers: Infinity War has no idea who he even is. In that sense, then, these movies’ Americanness is not necessarily entwined with the identities of those in front of and behind the camera. Therefore, that answer, though valid, is again insufficient in explaining this phenomenon, just like the first. The key answer, and probably the one among these three that people are likely to list last, is that the movies are written and filmed in

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