American Fast Food Case Study

Due to the current livelihood of modern day person, commitment to duties have led to people living busy lives. Hence, it has emerged that people lack even few minutes to have meals or share quality with loved ones. This trend is what has led to the growth and blossom of the fast food business in most areas in the world. Fast food businesses has eliminated the hassles of one having to balance between duties and preparing meals. People have embraced the culture of grabbing ready-made food in this joints and taking it to their place of work (Healey, 2012). Fast food joints have therefore bridged the gap between work and waste of time during meal breaks.

Fast food business in America and specifically in the United States was first established

The factors include but are not limited to marketing strategies, industry survival techniques, market penetration and leadership strategies. Therefore in this endeavor, there are key points of interest or specific objectives that the topic seeks to achieve. First, is identifying which option between eating in the restaurant that people would prefer. Second, the people`s preference in terms of traditional of American fast food. Third, this topic aims at establishing the most preferable American fast foods company to Asians.

The topic also seeks to identify the marketing and promotional strategies that is most appealing to the people. The focus will be directed towards the American fast food companies that is Mc Donald`s, Burger King and KFC. In this view, the topic establishes the strongest advertisement among the three companies. Advertisements is a tool under promotion in marketing that is sells the products as well as the company to the customers. A good advertisement creates an added advantage to a company in terms of

The product quality and safety of the fast foods in Asia is a major concern threatening the establishment of more fast foods in this countries. The fast food companies are faced with a challenge in meeting the standards in this foreign countries which reduces their confidence across international borders. The Asian economies such as in China have registered slow growth overtime which have led to stagnant incomes from the people (Frost, 2009). This hinders the customer`s purchase powers which in turn prompts them to fall back to making meals at