American Airlines Case Study

1173 Words3 Pages
bulb-icon

Recommended: September 11 impact on aviation industry

In 2011, AMR Corporation, American Airlines (AA) holding company, filed for bankruptcy protection and was looking to get approved for a merge with US Airways. In the last decade, the U.S airline industry has experienced a novel challenges, due to fuel price volatility, the limited to organic growth and the slowing demand of air travel. Most of the LCC’s and legacy airlines have all responded to the developments with a bankruptcy, reorganization, or just a new pricing strategy. Consolidation among the airlines may actually the most common remedy for domestic airline industry. There has been five major merges amongst the airlines: Continental Airlines with United Airlines (2010), Republic Airlines with Frontier (2009), US Airways with America West Airlines (2005), Delta Air with Northwest Airlines (2008), and Southwest with AirTran Airways, which was one of the first transaction involving a LLC.
In 2011, American Airlines announced that they would be filing for Chapter 11 bankruptcy. This chapter was originally designed to accommodate complicated reorganization of publicly help corporations. It allows companies with a court approval reject agreements that were made under collective bargaining and renegotiate contracts with creditors. On April 15, AMR Corporation, which is the parent company of American Airlines, Inc. and a subsidiary to providing aviation services approved a plan of reorganization plan to exit bankruptcy protection based on the merge with US Airways (American Airlines , 2008). There was also the drop in the air travel due to the September 11th terror attacks. American Airlines were created by a combination of 80 smaller carriers in 1930. In 2008, AA was considered the world’s biggest airlines until compet...

... middle of paper ...

...es was the jet fuel cost. Management and operation loaded the aircrafts with more fuel than it needed, which was a huge expense to the airlines. This caused them to cruise at higher altitudes to burn fuel prior to landing. The fuel strategy is a risk that can either mitigate or increase cost, depending on the contract and market pricing of the fuel. For future contract they need to negotiate on locking in fuel pricing no matter of the economy issue. The merge may have been a life changer for many of those invested in the airline industry. Many employees were facing layoffs and pay cuts prior to the decision to merge. Bankruptcy in recent years has led many airlines to merging amongst each other. We can’t exactly say if there will be any changes in the next couple of years. We will see a difference in ticket price with the airline industry being competitive.

Show More
Related

  • Essay On 9/11 Conspiracy Theory

    638 Words  | 2 Pages

    For starters a few days before the attack on 9/11, the airlines stocks did go up. Which means the supply and demand was greater. America was making more money, which is good. The airlines that stocks markets went up, were the airlines that were hijacked which than lead to them going bankrupt. Gabi Logan was saying on USA today “ Despite this government-funded measure, several prominent American airlines declared bankruptcy not long after the 9/11 attacks.” Due to bankruptcy more than just money was

    Read More

  • JetBlue

    1701 Words  | 4 Pages

    The Airline Industry is a fascinating market. It has been one of the few industries to reach astounding milestones. For example, over 200 airlines have gone out of business since deregulation occurred in 1978. Currently, more than 50% of the airlines in the industry are operating under Chapter 11 regulations. Since 9/11, four of the six large carriers have filed for and are currently under bankruptcy court protection. Since 9/11 the industry has lost over $30 billion dollars, and this loss continues to increase. Despite the fact that the airline industry is in a state of despair, JetBlue has become the golden example, a glimpse of what the industry could be.

    Read More

  • Delta Case Analysis

    1945 Words  | 4 Pages

    After September 11th, 2001, the airline industry experienced a significant drop in travel. The reasons for the airline industry downfalls also included a weak U.S and global economy, a tremendous increase in fuel costs, fears of terrorist's attacks, and a decrease in both business and vacation travel.

    Read More

  • History Of American Airlines

    1651 Words  | 4 Pages

    AAL: Description//History: Starting with American Airlines Group Inc. or AAL, this company runs in the airline industry, as you can tell by the name. Originally known as American Airlines but recently changed its name, adding in “group”, as of December 2013. The airline has traveled to over 54 countries, operating on 6,700 flights a day to more than 300 destinations, holding a daily number of 500k passengers! The airline was founded in 1930 where its headquarter lies near the city of Dallas. (AAL Profile | American Airlines Group, Inc. Stock - Yahoo! Finance) Although the airline initially was placed in New York as a head quarter, where it first started its stock exchange on June 10th of 1939 but that soon transitioned to Texas. AAL became one of the biggest airlines in the world creating over 900,000 jobs worldwide, contributing to almost 100 billion dollars to the United States and other international economies. They also backed up 1,400 organizations around the world! The making of the company was back on April 15th 1926 when a fresh pilot named Charles A. Lindbergh sent off a pack of mail on a small biplane traveling with it to St. Louis. Lindbergh was already a chief pilot of the second airline company to do the actions of sending airmail. This airline being Robertson Aircraft Corporation of Missouri and is recognized as one of the airlines that emerged with AAL. The alliance began in 1929 and in 1930 more companies emerged together and formed what is now American Airlines! (American Airlines Group) (HISTORY OF AMR CORPORATION AND AMERICAN AIRLINES)

    Read More

  • Airline Deregulation

    1036 Words  | 3 Pages

    So the legislative status of the re-regulatory fever is still in doubt. But with a Republican Congress which seems to advocate that position, an airline bill could still pass which takes the aviation industry in the wrong direction.

    Read More

  • Economic Impact of September 11th

    1342 Words  | 3 Pages

    Along with the low stock index numbers of September 17th, the airline industry and travel stocks were also rocked. One of several airlines announcing layoffs, US Airways said that they would be terminating 11,000 jobs. These heavy losses were contributed to airlines “being grounded last week [week of September 11th], plus passengers have been apprehensive to fly, in the wake of the hijackings” (Stock Markets Reopen 1).

    Read More

  • Southwest Airlines Case Study Solution

    707 Words  | 2 Pages

    Before to select the proper alternative, three alternatives were analysed and evaluated under four decisions criteria: customer experience, cost, growth rate / market penetration and ease to implementation (See Exhibit 2: Factor Analysis). Between all the alternatives, it was suggested that Southwest Airlines enters to New York City by bidding the slots and gates at the LGA (See Exhibit 3: Alternatives Analysis). This alternative sustains the challenge of changing the customer experience which means adding more flights from and to the East; furthermore, entering to new markets will reinforce “the power of the network” through LGA. At the same time, this decision will allow signing more code-sharing agreements with other airlines flying to international destinations and offer new products and services to LUV customers as loyalty rewards, in-flight internet, onboard duty-free purchases, etc.; as a result of this, it will increase passenger’s insights and experiences by flying with Southwest Airlines. Nevertheless, there is potential risk by selecting this alternative, in the recent years the energy prices has had a huge increase affecting costs, fares and even capacity needed, however Southwest Airlines has been able to hedge fuel for decad...

    Read More

  • History of United Airlines

    610 Words  | 2 Pages

    United Airlines aircraft have soared through the skies for more than 70 years. Initially used to transport U.S. mail, the planes soon took on a few adventurous passengers. In a matter of years, air travel was embraced by the general public, creating a demand for larger, faster, more luxurious aircraft.

    Read More

  • IT Governance in Airline Industry Case Study

    1556 Words  | 4 Pages

    Airline and travel industry profitability has been strapped by a series of events starting with a recession in business travel after the dotcom bust, followed by 9/11, the SARS epidemic, the Iraq wars, rising aviation turbine fuel prices, and the challenge from low-cost carriers. (Narayan Pandit, 2005) The fallout from rising fuel prices has been so extreme that any efficiency gains that airlines attempted to make could not make up for structural problems where labor costs remained high and low cost competition had continued to drive down yields or average fares at leading hub airports. In the last decade, US airlines alone had a yearly average of net losses of $9.1 billion (Coombs, 2011).

    Read More

  • Delta Airlines: Past, Present, and Future

    1830 Words  | 4 Pages

    Delta Airlines have transformed over the decades. They started out as a crop dusting company, blossomed into an airline company, fought litigations, went bankrupt, then resurrected it and merged with Northwest Airlines to become one of the biggest airline companies in the world. Their aircraft, operations, and cities and countries that they service have transformed and blossomed as well.

    Read More

  • Delta Airlines Leadership Style

    1342 Words  | 3 Pages

    This was a sad day for everyone in both the immediate and extended “Delta family,” a day perhaps as sad in its own way as the death of Mr. Woolman almost 40 years before. The sadness mixes with fear by employees and retirees, their families, stockholders, customers, vendors, taxpayers, governments and all others among the tens of thousands impacted by the bankruptcy. Leadership decisions by Delta’s Board and CEO’s over a long period of years laid the foundation for Delta to be in a position where the factors would have a large enough impact to result in bankruptcy. By promoting Ron Allen to CEO, primarily because he had moved up the chairs in the company through Beeb’s efforts, the Board showed their lack of awareness of the need for a strategist to deal with the fundamental changes taking place in the airline industry. Then the Board brought in Leo Mullin and gave him free rein for 6 ½ years to turn a cash rich company into one in such poor shape financially that his successor had to turn to expensive sources of money to keep the company

    Read More

  • The Airline Industry: SWOT

    882 Words  | 2 Pages

    The perennial crisis in the airline industry: Deregulation and innovation. Order No. 3351230, Claremont Graduate University). ProQuest Dissertations and Theses,, 662-n/a. Retrieved from http://search.proquest.com/docview/304861508?accountid=8364.

    Read More

  • Southwest Airline Merger With AirTran

    1448 Words  | 3 Pages

    Since its first grand opening in 1971, Southwest Airlines has shown steady growth, and now carries more passengers than any other low-cost carrier in the world (Wharton, 2010). To expand the business operations, Southwest Airlines took over AirTran in 2010 as a strategy to gain more market share for the Southeast region and international flights. However, the acquisition of AirTran brought upcoming challenges both internally and externally for Southwest Airlines. In this case analysis, the objectives are to focus on the change process post the merger with AirTran, and to evaluate alternatives to address the impacts of the merger. II.

    Read More

  • Lufthansa Case Study

    1197 Words  | 3 Pages

    Additionally, deregulation and liberalization has accompanied the globalization of the airline industry, so that companies have had to compete against each other in new markets, as well as to gain entry into new territories. The rise of low cost local and regional airlines has made the competitive environment difficult to maneuver for large, formerly-state-subsidized national carriers. This has resulted in the need for strategic alliances between airlines in order to attempt to protect market shares and profits (Friehe and Curti, n.d.).

    Read More

  • American Airlines Business Analysis

    1567 Words  | 4 Pages

    2- American Airlines’ objectives American Airlines’ prime objective is to bring back value to air travel, through stimulating business travel, lowering prices etc. So in other words America...

    Read More

More about American Airlines Case Study

Open Document