Amazon Kindle Fire Essay

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Case Analysis: Amazon Kindle Fire Founded by Jeff Bezos in 1994, Amazon.com accomplished the goal of being the largest online bookstore by 1999. By 2011, they reported $50 Billion in revenues and controlled approximately 10% of the e-commerce market in North America. Bezos invested in different emerging opportunities and offered cloud based information technology services. In 2007, the first-generation Kindle was released. Bezos launched the Kindle Fire in 2012 to undercut the current tablet market, with the differentiator being Amazon Silk web browser. (Sharma, 2016) With all the eReader on the current market; iPad, B&N’s Nook, Bezos had to come up with an eReader that would be successful yet still affordable. The Kindle already had the capability for Amazon customers to find, buy and sync content swiftly and effortlessly any place the customer was located. Bezos wanted …show more content…

There are four main types of eReaders, Amazon Kindle, Sony eReader, Barnes & Noble Nook and the Apple iPad/iPhone. These and many other eReaders are used and owned by 2.1 million adults. The Kindle user demographics show that it is used by people 35 and older with less than a quarter of users under the age of 35. The split is that the 18-34 age group prefers the iPad over the Kindle. (Jennifer, 2010) Economic Trends: Economic stability has increased the probability of achievement for Amazon.com in the market. The Kindle Fire is priced at a range that between 40 and 70% of consumers are either interested in knowing more about it, have already purchased or intend to purchase at a price of $98 and below. (Jennifer, 2010) Amazon also has programs “that pre-pays 95% of tuition for employees ‘to take courses in-demand fields, such as airplane mechanic or nursing, regardless of whether the skills are relevant to a career at amazon’” (Dudovskiy, 2016) Global

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