Amazon Case Study

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Recommended: What are the chief elements of Amazon’s overall competitive strategy? How well do the pieces fit together? Is the strategy still evolving

When you think of online shopping one of the first things you think of is Amazon. Amazon has one of the best supply chain systems in the world. Launched in 1995 as an online bookstore, it is now the largest online retailer in the U.S. With an online inventory of 170 million products, Amazon has an innovative supply chain management system that creates a highly competitive advantage. This “tour” of Amazon will go over some of the operations and what makes Amazon the company it is. One Step Ahead Amazon knows what you want before you buy it. One of Amazon’s tactics is the use of analytics. When viewing Amazon, similar items to the ones you are viewing or purchased in the past are displayed. Predicting what customers want increases sales, …show more content…

They have come out with products such as the Kindle, Amazon Fire Phone, and most recently the Amazon Dash Button. It’s a small Wi-Fi-enabled button that will instantly order an already determined product within seconds of pressing it. Amazon already has your credit card information on file, and knows what size and quantity you want, so two days later, that product shows up at your house. Amazon’s Dash Button will change the way customers buy their everyday products like toilet paper, paper towels, razors, and laundry detergent. Dash is only available to Amazon Prime members free of charge, and is starting out with 18 different partners. While it is not supplying the sensors, it is providing what it says is a very easy back end through Amazon Web Services that does the heavy lifting of taking the order, processing the payment, and fulfilling it. This new technology makes it easy for customers to become repeat buyers of everyday products that Amazon carries. Eye on the Prize Amazon keeps its eye on its own paper. The company is not distracted by competition, and they don’t need to be. Focusing on competitors creates dead ends for companies. Focusing on the company and customers instead is an endless source of energy because customers always want something new. Companies that focus on competitors end up putting out failed products just so

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