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The importance of ethics in advertising
Law and ethics in advertising
The importance of ethics in advertising
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All Advertising Should Be Banned
A man on the point of death is shown lying on a bed, Aids has taken
such a grip on him that he will never return from his state of
unconsciousness; is this advertising or exploitation? Another man,
half naked, with a Kalashnikov in one hand and a femur bone in the
other is used to sell jumpers to the worldwide public; is this again
exploitation or just effective advertising? Both of these are,
however, effective if a person remembers this company’s name, United
Colours of Benetton, but at the same time it can be argued are
exploitation. Whether for a good or ghoulish reason the company has
used successful advertising. This is a widely debated area: where to
draw the line in advertising or whether to ban it all. The
advertisements that subliminally penetrate our minds everyday through
magazines, television, billboards and posters are rapidly increasing.
Every company wants a slice of the advertising world. From chocolate
to washing machines, from hats to the latest happy meal at Mc
Donald’s, the average person is exposed to one thousand three hundred
advertisements a day whether they may realise this or not.
The word advertisement comes from the Latin “Adverto” which means to
turn; advertisements are made to turn people or persuade people into
buying a way of thinking, a product or a service. This is what
advertising is meant for but with the money to be made there are often
ulterior motives at work. This is when it is no longer harmless; the
advertisers will stop at nothing to achieve their aims, they exploit
people so that the product is remembered for all the wrong reasons.
Is it ...
... middle of paper ...
...sk-free life and what is life if there is no risk? Sexist or
racist advertisements should be banned but the problem is where to
draw the line; is it allowed if the sexist remark or racist comment
was meant as a joke? The ASA should make sure their policy has strict
guidelines and that the advertisements designed to shock should only
be for charities or in the interest of the public. The advertisements
that stir up controversy should be for a good reason; these
advertisements will stay in a person’s mind for an extraordinary
length of time hence they should benefit the public in some way.
Everyone has the right to know about the world and what is going on in
it; advertising does just this. In conclusion advertising should not
be banned, only monitored to ensure that the truth prevails and the
public are not misled.
Carl Zimmer the guest speaker of this broadcast states that in 1981 doctors described for the first time a new disease, a new syndrome which affected mostly homosexual men. The young men in Los Angeles were dying and the number of cases was growing faster and faster. The number of deaths was increasing from eighty to six hundred and twenty five in just the first few months. After the first few cases in LA, AIDS was declared to be one of the deadliest pandemics the world had ever seen after the plague in the Middle Ages.
... in question are complex,” and “either side of these debates are often well argued” (378). He proposes that we seek understanding from both sides of the aisle, so that way we may have opinions substantiated by fact. As Zinser puts it, “[a]n informed public is the grease that keeps democracy running properly” (364). Democracy is contingent upon the citizens of America being thoroughly informed about important issues and using that information when it is time to make a decision at the voting booth. The media is rampant with false information, radical ideologies, and skewed perspectives that influence our decisions. Therefore, as Americans it is important that we actively seek the information in order to form our own opinions because passive absorption without scrutiny leaves us vulnerable to strong, influential ideologies that may not represent our beliefs and values.
information. It seems very natural that freedom to know is one of the basic rights
Chapter Seven lightly touches upon the death of AIDS patients, and the stigmatism's and rejection they may face, but also exhibits the patients' ability to control their moment of death. The joy which a family can gain when there is an open acceptance of a loved ones death is visible in Chapter Eight as John's f...
A more informed people create a better society.
Eventually he falls ill and seeks medical attention. The paramedics refuse to carry him to the hospital because of who he was and what he had. After the death of a friend the protagonist met in the hospital who also had AIDS, a nurse is shown throwing his possessions into a garbage bag out of fear of contamination by such items. This movie accurately depicts the both rational and irrational fear of contracting HIV/AIDS that many had around the time of the epidemic as well as the views many health care providers have now, often ignoring their duties as such; as a result, health care providers were and still are often refusing service or hesitant toward patients with
"AIDS: A Doctor's Note on the Man-Made Theory." AIDS: A Doctor's Note on the Man-Made Theory. N.p., n.d. Web. 14 Apr. 2014.
Privacy has been a thorny issue especially with the modern cyber crime increase. Every time you go online, you get exposed. You cease to enjoy privacy. The marketers take advantage of this. For example, there are sites you log into online and before you do anything you are prompted to agree to their terms which mostly people agree without reading those terms. You expose your computer to cookies and all manner of online stuff that “steal” your information. Later when you go your email, you find a lot of promotional emails and start wondering when did you sign up for such kind of stuff. This behavior is totally unethical because the sad is that these emails are system generated and when they are directed to you, they fill your inbox without your consent. When the marketers use your email without your concern to channel and ad to you, then that qualifies that act to be unethical even if the ad might benefit you in future.
More than half of young ladies are doubting their body image because of all the advertisement seen every day. People may not realize the impact that advertisements have on the younger generations especially the girls. As it is young girls are vulnerable and have low self-esteem at this age. Some of the negative effects that the advertisement may have are: eating disorders, encouraging young ladies grow up faster than they are supposed to, girls being subjective to degrade themselves. Advertisements need to stop influencing young women to live by a false image because it’s an unrealistic expectation.
Granted, in the present day world, information is easily available to anyone who wants it. Smart phones and computers are able to search through infinite sources to find what they are programed to do. Information is available at people’s fingertips to know the latest news in the world. Although information can be retrieved quickly and plentifully by technology, this information is not always accurate. Technology is unable to be programmed to find truthful sources, or find facts that have any truth at all. Technology looks for any and all information that is
Does the public have a right to know everything about a public figure’s life? If you turn on your television the primetime program will have lots of news about celebrities. By the time you have to pay at the register at the supermarket, you can appreciate your favorite public star on the cover of a magazine, or if you open up a new window on the internet browser a celebrity gadget will appear at the beginning. It is irresistible not to read about personal lives of the various famous people with pictures, or watch what is happening on the showbiz. In fact, if makes entertainment for a while from others people boring time.
The nature of advertising is to sell and persuade, although advertisements are not created to cause any damage, some advertisements can be very harmful to viewers. While most advertisements that possess bad habits like smoking and drinking have been banned, there is still gambling related advertisements being shown. Some of these advertisements include: television advertisements in particular during sport shows and special events like Melbourne Cup Day, computer pop-ups, messages sent to your personal email and phone. This essay will argue that all forms of advertising of gambling should be completely banned because it can be a trigger for people who already gamble and are addicted. This can result in complications in people’s lifestyle, relationships and financial situation. In addition advertisements can be misleading for young adolescents, which in turn can start lifelong addictions.
During the New Era to the Great Depression, mass advertising propelled fundamental changes throughout society and fueled the nation’s economic prosperity. Advertisements in the 1920s from businesses who promoted their products at the time would, “appeal to the consumer’s anxieties and personal needs” (Page 629). Material goods, such as cigarettes attracted the American dream and culture. Cigarettes promised to meet the spiritual and emotional needs of many Americans. Marketing of the tobacco industry was one of the most negative influences on American culture during the twentieth century. The propaganda used to sell cigarettes negatively affected society because it was unknowingly a pollutant and a harmful product to many Americans. On page
The government has tried and tried to take away our basic rights, hide stuff from us, and are now trying to ban junk food and fast food commercials? I think junk food commercials should not be banned because the government should not have the power the sensor what we watch. It is discrimination towards the companies that pay to put their product on television but no longer can because they are blamed for the nation’s problems. Finally it would take away jobs.
Should celebrities have their right to privacy? Before newspapers, television, and the internet, ordinary people were not exposed to endless stories about celebrities. Today however, we are bombarded with information about who is dating whom, where they eat, and what they wear from magazines such as People, Entertainment Weekly, and Star. Also, most ordinary people respect the rights of others to a private life. However, some people are just obsessed to get information out of celebrities. They want to know everything about them and have a desire for more information. Celebrities should have their right to privacy due to historical/practical rights, their invasion of privacy with paparazzi, and their childrens’ rights to privacy. They are ordinary people just with a famous role in life.