Aldi Essay

1. Visit Aldi’s website (www.Aldi.com) and develop a competitive analysis for Woolworth’s as per what Aldi is doing and the extent to which ALDI is a threat in Australia. What can and should Woolworths do to combat the threat?
Woolworths and Aldi
Woolworths customers receive an additional 12%, and Coles customers - 14% more for branded products such as Coca-Cola, Tim Tams and Weet-Bix compared to the German channel Aldi.

Aldi aims to be 20-25% cheaper in a grocery cart than Woolworths and Coles. He does this by selling almost exclusively branded products with high margins and thanks to greater labor productivity, not selling many products and not having a lot of staff.

But as Alida grows in Australia, its proprietary product line grows, attracts customers, but brings lower profits.

How well does Tiger Brand’s vision and mission statement help narrow down feasible alternative strategies available for the firm?
Tiger Brands Limited is a South African packaging company. In addition to South African operations, Tiger Brands also have direct and indirect interests in international food companies in Chile, Zimbabwe, Mozambique, Nigeria, Kenya and Cameroon. Tiger Brands - the largest food company in South Africa

Vision
Be the most popular FMCG brand in emerging markets

What does our vision mean to us?
Tiger Brands is a fast-growing consumer goods brand (FMCG) with a wide portfolio of leading brands in food, beverages, personal care and home care that add value to consumers, consumers and consumers. community. in which to work. The success of the company also improves the lives of our other important participants - our people, our business partners, our investors and the countries in which we work.

As a basis for our vision, we strive to meet the performance criteria that we have identified in the following areas:
• Financial indicators
• Delivery to the client
• Leading brands
• Sustainability
• Conservation and development of people
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